SEO Specialist

Pepperland Marketing is a growth-driven agency located in Cheshire, Connecticut. Founded in 2015, we’ve got deep experience in helping our clients identify and understand the challenges and opportunities their businesses are facing—and in using that understanding to craft sales and marketing strategies that excel.

Whether you are trying to grow traffic to your website, convert visitors into leads, acquire more customers, or simply make better use of your marketing stack, we’ve got the expertise and skill set necessary to help you reach all of your goals.

We are looking for an energetic Search Engine Optimization (SEO) Specialist to join our team in a fully remote setting. This person will be responsible for working with multiple clients to increase organic traffic levels from search engines in support of their sales and marketing goals. A perfect candidate will have deep familiarity with Google's guidelines and SEO best practices, a track record of growing organic website traffic through white-hat tactics and strategies, and a blend of technical, creative, and analytical skills.

You will be constantly learning and adapting to new, best practices, and brainstorming and experimenting with new approaches. This is a perfect position for someone who has a passion for marketing, excellent communication skills, and a drive and enthusiasm to learn and try new things.

Specific responsibilities include:

• Establish goals for organic traffic growth based on current site impressions, clickthrough rates, traffic, and conversions and an understanding of the client’s goals and needs.
• Optimize website page copy and landing page experiences to improve the content’s relevance to the targeted searcher’s query, ensure compliance with search engine guidelines and best practices, and to help the client gain a competitive advantage.
• Perform ongoing keyword research including discovery and expansion of keyword opportunities.
• Performing technical SEO analysis of client websites. Utilize a combination of manual investigation and SEO tools to identify issues and opportunities, and then pursue a solution.
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Develop and implement link building strategies.
• Work with editorial and marketing teams to identify and help create high-quality content around important, relevant terms.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. 
• Stay up-to-date with the latest trends and changes with SEO and major search engines. 

Requirements:

• BA/BS or equivalent working experience.
• Thorough knowledge of how search engines crawl, render, index and rank website pages and content.
• Intermediate level understanding of HTML, CSS, JavaScript.
• Experience conducting data-driven SEO analysis and optimization.
• Experience with SEO tools like AHREFS, Sitebulb, Screaming Frog, SEMRush or Moz.
• Ability to think strategically, be self-directed, and drive solid results to grow the business
• Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
• Exceptional oral, written, presentation, and communication skills
• Excellent interpersonal skills and an eagerness to work as a member of a team

Benefits

• This is a full-time position with a comprehensive benefits package, including parental leave and IRA opportunities.
• The opportunity to work remotely on a full-time basis with access to Pepperland’s Connecticut-based office if needed. 
• Flexible working hours
• Team building activities and retreats
• The chance to work with a rapidly growing agency, with a passion for teamwork, communication, education, and, of course, great music. 

Salary Range: $45K/yr-55K/yr