Inbound Marketing for Manufacturing & Supply Chain Companies

Empowering Businesses in the Manufacturing, Supply Chain, and Material Handling Industries to Meet Aggressive Goals

If you’re in charge of marketing at your company, then you understand just how challenging it can be to meet your marketing and sales goals each year. Your days are spent managing your business’s image, website, and print collateral; coordinating trade shows and other events; communicating with prospective customers; empowering your sales team to act as promoters; and more—leaving you with hardly any time at all to devote to your broader marketing strategy.

We can help. We’re passionate about our mission to leverage the inbound marketing methodology to create self-guided journeys for potential customers, giving them the resources they need to educate themselves and ultimately choose your company to help them with their business needs. Whether you operate in the manufacturing, supply chain, material handling, or another industrial space, we’ve got the expertise and skills to take your marketing efforts to the next level.

Not Convinced? Sign Up For An Assessment.

We will review all aspects of your current inbound marketing process and provide a complimentary report. This report will outline what you’re currently doing well and what you may need to improve on. This will help you:

Understand the importance of inbound marketing
Evaluate your current situation
Identify conversion opportunities
Rethink lead management
Find new organic opportunities

We can help you build a 3-step approach to help your organization master inbound marketing. We can define the strategy, build the engine and execute campaigns.

1. Understand your buyer personas.

In order for your marketing strategy to be successful, it’s got to be targeted to the audience that you want to attract. That’s what makes buyer personas so important. By asking the right questions, conducting analysis, and speaking to current and former customers, we will guide you in the process of creating accurate personas to influence your marketing efforts.

Start thinking about your personas.

2. Increase traffic to your website.

Using this understanding of your personas, we increase your website’s visibility in search engines by creating content that your customers crave, need, and love. Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.

Discuss your needs with our consultants.

3. Convert visitors into customers.

Capture more qualified customers and keep prospective buyers moving down the funnel with premium content offers and custom-designed landing pages and CTAs that drive visitors to take action. Build a library of assets that will turn your website into a personalized, lead generating machine that’s aligned to serve each stage of the buyer’s journey.

See if we’re a good fit.

4. Real-Time Measurement & Reporting

Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center so that your full admissions team and all stakeholders can track your progress towards key enrollment goals.

Request a live demo.

5. Customer Inquiry Management & Automation

Nurture your prospective customers closer to purchase-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location, and interests. Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.

See if we’re a good fit.