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Empowering Businesses in the Manufacturing, Supply Chain, and Material Handling Industries to Meet Aggressive Goals

If you’re in charge of marketing at your company, then you understand just how challenging it can be to meet your marketing and sales goals each year. Your days are spent managing your business’s image, website, and print collateral; coordinating trade shows and other events; communicating with prospective customers; empowering your sales team to act as promoters; and more—leaving you with hardly any time at all to devote to your broader marketing strategy.

We can help. We’re passionate about our mission to leverage the inbound marketing methodology to create self-guided journeys for potential customers, giving them the resources they need to educate themselves and ultimately choose your company to help them with their business needs. Whether you operate in the manufacturing, supply chain, material handling, or another industrial space, we’ve got the expertise and skills to take your marketing efforts to the next level.

  • Define the Strategy
    Define the Strategy
    Who is your ideal customer? What questions are they asking?
  • Build the Engine
    Build the Engine
    What should your conversion funnel look like?
  • Execute the Campaigns
    Execute the Campaigns
    How will you attract visitors to your website?

Book A Free Consultation

Not Convinced? Sign Up For An Assessment.

We will review all aspects of your current inbound marketing process and provide a complimentary report. This report will outline what you’re currently doing well and what you may need to improve on. This will help you:

  • Understand the importance of inbound marketing
  • Evaluate your current situation
  • Identify conversion opportunities
  • Rethink lead management
  • Find new organic opportunities

We can help you build a 3-step approach to help your organization master inbound marketing. We can define the strategy, build the engine and execute campaigns.

What Goes Into an Inbound Marketing Campaign:

  • Persona Research
  • Keyword Research
  • Competitive Analysis
  • Content & Editorial Planning & Strategy
  • Ongoing Blogging
  • Content Offer Development (Ebooks, Checklists, Etc.)
  • Landing Page Development
  • Website Optimization
  • Conversion Funnel Optimization
  • Call-to-Action (CTA) Design & Development 
  • Email 
  • Lead Nurturing
  • Event Promotion
  • Ads Management (Search, Social, Retargeting)
  • Social Engagement
  • CRM Management

How to Get Started with Our Inbound Marketing Services

Here’s How It Works:

 

1. Understand your buyer personas.

In order for your marketing strategy to be successful, it’s got to be targeted to the audience that you want to attract. That’s what makes buyer personas so important. By asking the right questions, conducting analysis, and speaking to current and former customers, we will guide you in the process of creating accurate personas to influence your marketing efforts. 

Start thinking about your personas.
Understand your buyer personas

2. Increase traffic to your website.

Using this understanding of your personas, we increase your website’s visibility in search engines by creating content that your customers crave, need, and love. Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.

Discuss your needs with our consultants.
Increase traffic to your website

3. Convert visitors into customers.

Capture more qualified customers and keep prospective buyers moving down the funnel with premium content offers and custom-designed landing pages and CTAs that drive visitors to take action. Build a library of assets that will turn your website into a personalized, lead generating machine that’s aligned to serve each stage of the buyer’s journey.

See if we’re a good fit.
Convert visitors into customers

4. Real-Time Measurement & Reporting

Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center so that your full admissions team and all stakeholders can track your progress towards key enrollment goals. 

Request a live demo.
Real-Time Measurement & Reporting

5. Customer Inquiry Management & Automation

Nurture your prospective customers closer to purchase-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location, and interests. Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.

See if we’re a good fit.
Customer Inquiry Management & Automation

We're Trusted By:

Steve Salvo
Steve Salvo, IAP-L, CAEP

Trinity Episcopal School

“Awesome…Simply awesome. Sean and his team were fantastic throughout the process. They diligently researched our online presence and made clear recommendations that were easy to implement. Money spent with Pepperland is money well spent.”

Debra Arrato
Debra Arrato

Ice Cream Emergency

“Awesome! Experts in their field. Extremely knowledgeable and professional company. They evaluated our programs, analyzed our data, and created and implemented campaigns to meet and exceed our goals. It is a pleasure working with Pepperland.”

Speak With One of Our Strategists to Learn How Inbound Can Benefit Your Institution

Receive a no-obligation consultation by submitting the form below. You’ll speak with one of our experienced strategists, who will share more about our services and the role that inbound marketing can play in helping you reach your enrollment goals.

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