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Kelsey Miller

Kelsey conducts the research which drives our marketing strategies. From keyword research and content planning to buyer persona and subject matter expert interviews, she finds the evidence we need to make confident, data-driven decisions. Kelsey is focused on the areas of research, content creation, and strategy and takes a supporting role in all inbound marketing efforts. In her free time, you can find her at a local coffee shop or the beach.

Latest Blog / Recipes

How to Create and Leverage Student Personas for Higher Education

09/10/2021
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In this guide, you’ll learn: What student personas are  How they are used in higher education enrollment marketing How...

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What to Look for in a Higher Education Marketing Agency

09/10/2020
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Investing in your marketing strategy can have tremendous payoffs for your institution and hiring a marketing agency can...

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4 Ideas for High-Converting College Enrollment Marketing Campaigns

08/24/2020
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Well organized campaigns are a key component of your content marketing strategy and overall inbound marketing approach...

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3 Key Elements of a Successful Enrollment Marketing Plan

07/16/2020
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Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for...

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4 Factors to Consider When Mapping the Student Journey

07/10/2020
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In the world of inbound marketing it’s common practice to create a map of the buyer’s journey. For higher education...

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How to Identify Gaps In Your Enrollment Funnel

06/26/2020
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Each and every stage of the enrollment funnel plays an important role in overall performance. As an enrollment...

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Guides & Walkthroughs

A Guide To Fixing Google Search Console Errors in 2022

12/17/2020
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Google Search Console is a valuable tool for monitoring website traffic and identifying any issues that might be...

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The Best CMS [Our Top Picks]

04/27/2020
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A content management system, or CMS, is software used to create and manage digital content. There are dozens of CMS...

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How To Set Up the Zoom Webinar & HubSpot Integration

04/17/2020
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With virtual meetings and people working from home continuing to grow, it makes sense why you landed on this article....

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