Will Purcell

Will joins the Pepperland team with a background in journalism and broadcasting. In addition to previously covering athletic and political events, he served as the Sports Information Director for Millsaps College and worked with the Kansas City Chiefs during the 2014 season. He helps with all inbound and content efforts at Pepperland and enjoys college football, baseball, coffee, and dogs.

Latest Blog / Recipes

How to Conduct a Content Gap Analysis

02/04/2021
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If your organization utilizes the inbound marketing methodology, then you understand the importance of regularly...

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8 Virtual School Tour Examples

01/25/2021
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Similar to test driving a car, or viewing a house, a school’s campus tour can provide comfort and confidence for...

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How to Create a Social Media Schedule Using an Editorial Calendar

12/14/2020
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Using an editorial calendar to create a social media schedule is one of the best ways to ensure a successful social...

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10 Email Marketing Tips You Can Use to Promote your Blog

12/01/2020
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Email marketing is one of the most commonly used tactics for marketers across all industries. That’s one of the many...

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8 Common Social Media Mistakes [And How to Avoid Them]

11/14/2020
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If you regularly publish a blog, sharing your content on social media is a great way to expand your audience and drive...

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Podcast Topics Guide [8 Examples]

10/28/2020
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Are you interested in starting a new podcast? Or, do you have an established podcast, but need to boost your traffic...

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Guides & Walkthroughs

How To Build a Strong Social Media Team in Higher Education

05/19/2023
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Social media has become an essential part of our daily lives and transformed the way higher education institutions...

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7 Top College Instagram Accounts (and Why They're Successful)

03/22/2023
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Struggling to drive engagement toward your college’s Instagram account? These days, it's hard to make your content...

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Importance of Having a Facebook Ads Conversion Funnel

11/29/2021
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Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

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