Additional AI citations / month
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The challenge
Families increasingly get answers without clicking. Generic copy and unstructured pages fail to win featured answers, People Also Ask, and AI summaries. Meanwhile, teams lack the schema, content systems, and HubSpot wiring to connect those answers to applications and visits.
- Zero‑click results siphon intent if you’re not answer‑ready.
- Unstructured content + missing schema = invisible expertise.
- Leaky paths from search to inquiry create wasted spend.
Our promise
A practical AEO system: structured knowledge, AI‑first content, and HubSpot automations that capture intent in zero‑click experiences and move families to the next step—measured and reportable.
- Institution knowledge graph + JSON‑LD at scale.
- Pathfinder content system for program pages & FAQs.
- HubSpot CTAs/forms aligned to search intent and stage.
What we do
Tailored for Higher-Ed
AEO Readiness Sprint
Find your fastest wins and set baselines for a 90‑day AEO plan—aligned with leadership, marketing, and admissions.
- Intent map & gap analysis
- Schema & content audit
- 30/60/90 roadmap + KPIs
Knowledge Graph & Schema at Scale
Model programs, outcomes, costs, dates, and policies; publish JSON‑LD (FAQ, Program, Event, HowTo, Breadcrumb).
- Entity modeling & governance
- Reusable schema components
- Automated QA & validation
Pathfinder Content System
AI‑ready briefs and pages that win featured answers & AI summaries—program pages, cost/aid explainers, FAQs.
- SME interviews & review loop
- HubSpot Content Hub components
- Editorial cadence & playbooks
Zero‑Click Conversion Flows
Capture intent from answers with inline CTAs, sticky prompts, and micro‑conversions wired to HubSpot.
- Intent‑matched CTAs
- FAQ → inquiry handoffs
- Visit/open‑house RSVP flows
AI Visibility Tracker
Track AI/answer visibility and your Zero‑Click Survival Score (ZCSS). See which pages feed inquiries—not just clicks.
- Answer surface monitoring
- Visibility dashboards
- Quarterly action reports
HubSpot Content Optimization
Optimize your content in a changing search landscape. Get recommendations as you type.
- Targeted recommendations
- Find topic gaps
- Understand mention sentiment
Policy‑Safe AI Answers
Guardrails for sensitive topics (aid, eligibility, deadlines) with citations and human escalation paths.
- Approved source registry
- Change logs & reviews
- Human-in-the-loop routing
Pilot & Coaching Retainer
Run focused AEO pilots, then iterate monthly. We coach your team to own the playbook.
- Backlog & experiments
- Enablement & QA
- Quarterly OKRs
How it works
1. Plan
Map intent, content, and schema. Align KPIs and governance.
2. Structure
Publish knowledge graph + JSON‑LD components across pages.
3. Create
Ship AI‑first program pages & FAQs matched to search intent.
4. Prove & scale
Configure HubSpot, track visibility, iterate on what moves inquiries.
Outcomes you can expect
answer share
Inclusion in answers / AI referrals
inquiries
Prospects come informed and ready
velocity
Confident applicants advance / fewer stall
Estimate impact of AI visibility on your enrollment funnel
Total monthly impressions from Google + AI results.
% of relevant queries where your brand appears or is cited in AI results.
% of site visitors who submit an inquiry.
Expected increase in AI mentions after AEO improvements.
Improvement in conversion from AI-referred traffic.
Additional qualified visitors
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Assumes 15% AI → site CTR.
Additional qualified inquiries
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Packages & starting points
Software (HubSpot, monitoring) priced separately
Most popular
Growth
from $28,000
- Readiness + Knowledge Graph
- Pathfinder pages
- AI Visibility Tracker
- Quarterly review
Scale
from $68,000
- Graph + Schema at scale
- Program rollouts
- Multi-pilot coaching
- Executive reporting
Safety, privacy, and accessibility
Designed with FERPA/COPPA‑aligned guardrails, role‑based permissions, and content approvals. We constrain AI to trusted knowledge, log changes, and provide clear human‑handoff paths.
Guardrails
Approved sources, citations/
Plain language
Readable, WCAG‑informed content and UI patterns.
Policy-safe answers
Aid, eligibility, deadlines handled with citations.
Human in the loop
Route edge cases to counselors—no dead ends.
Frequently asked questions
AEO includes SEO but goes further—structuring knowledge and CTAs for zero‑click results and AI summaries, then wiring those to HubSpot conversions and attribution.
No. We ship reusable components and guardrails so your team can publish schema safely from HubSpot.
We restrict scope, ground responses on approved sources, and add guardrails like confidence thresholds and human review.
Yes. We prioritize high‑stakes programs (e.g., nursing, business) and scale patterns across the catalog.
We baseline answer share, Zero‑Click Survival Score, and inquiry starts during the Sprint, then report monthly with executive dashboards.
Yes. We implement guardian‑appropriate language, policy citations, and data minimization.
Ready to win zero-click moments?
Book a 45‑minute consult and we’ll outline a 90‑day AEO plan for your institution.
Prefer a quick overview? Download the PDF.
Answer families in minutes—not days.
PDF overview
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