24 Statistics Proving The Power Of Instagram In Higher Education

03/31/2023
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As more college-aged students join Instagram, using the platform as a marketing tool grows more beneficial....

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How to Make Your Monthly Marketing Meetings More Data-Driven

09/11/2020
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As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the...

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How to use an Editorial Calendar to Conduct a Content Audit

09/02/2020
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If you want to improve your content marketing efforts, a thorough content audit is a great place to start. And, one of...

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Content Marketing ROI: How to Track Your Blog’s Performance

08/17/2020
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Return on investment has always been the defining factor for nearly every marketing campaign, especially when it comes...

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Editorial Calendar Templates [5 Examples + FREE Download]

07/14/2020
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When it comes to content marketing, organization is critical. That’s why an editorial calendar is absolutely essential...

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[Free Template] How to Set SMART Marketing Goals

06/15/2020
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Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

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The Best KPIs to Track for Each of Your Marketing Goals

03/05/2020
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Key Performance Indicators (KPI’s) are one of the most important elements of an effective marketing strategy, yet so...

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Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

02/11/2018
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When it comes to becoming a more data-driven marketing team, web analytics tools like Google Analytics, Google Tag...

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9 Warning Signs Your Google Analytics Data is Inaccurate

01/04/2018
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How to Determine Your Google Analytics Implementation Needs an Audit Google Analytics is an essential tool for...

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How To Measure The Performance of Topic Clusters

11/20/2017
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Analyzing The Impact Topic Clusters and Pillar Pages Have on SEO, Traffic, Website Engagement and Conversions For...

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5 Ways to Get More Value out of Your Databox Google Analytics Dashboard

09/20/2017
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The Google Analytics KPI Dashboard helps you and your team focus in on the metrics that matter from your Google...

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What is a Marketing Scorecard? [With Examples]

05/15/2017
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A marketing scorecard is a data-driven marketing measurement tool that aligns activities to business strategy and...

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