The Pepperland Blog

As more college-aged students join Instagram, using the platform as a marketing tool grows more beneficial....

As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the...

If you want to improve your content marketing efforts, a thorough content audit is a great place to start. And, one of...

Return on investment has always been the defining factor for nearly every marketing campaign, especially when it comes...

When it comes to content marketing, organization is critical. That’s why an editorial calendar is absolutely essential...

Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

Key Performance Indicators (KPI’s) are one of the most important elements of an effective marketing strategy, yet so...

When it comes to becoming a more data-driven marketing team, web analytics tools like Google Analytics, Google Tag...

How to Determine Your Google Analytics Implementation Needs an Audit Google Analytics is an essential tool for...

Analyzing The Impact Topic Clusters and Pillar Pages Have on SEO, Traffic, Website Engagement and Conversions For...

The Google Analytics KPI Dashboard helps you and your team focus in on the metrics that matter from your Google...

A marketing scorecard is a data-driven marketing measurement tool that aligns activities to business strategy and...