Search Ads: What Private School Marketers Need to Know

08/01/2024
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Google Ads is a dynamic platform constantly updated with new features and improvements. However, when you start to...

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How To Leverage Paid Media for Higher Education To Gain New Leads

03/29/2023
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It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

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How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

04/01/2022
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It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

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How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
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If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

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Importance of Having a Facebook Ads Conversion Funnel

11/29/2021
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Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

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How to Verify your Domain and Review Pixels for Facebook Ads

04/23/2021
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To prepare your Facebook ad account you will need to verify your website domain(s). This is required so Facebook can...

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Simple Guide to Creating a New Facebook Ad Account

03/15/2021
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Facebook is a powerful tool that can help your business reach its target audience. With it, you can build brand...

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9 Signs You Need Help with Your Pay-Per-Click Campaigns

11/03/2016
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In any industry, pay-per-click campaigns can play a vital role in your marketing strategy to increase your online...

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How Working with a Google Ads Agency Increases ROI

10/13/2016
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Let’s cut to the chase: working with a Google Ads agency will increase your ROI.

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Should You Manage PPC In-House, with a Freelancer, or an Agency?

09/09/2016
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If you have considered PPC, you are one step closer to delivering a successful inbound marketing strategy. The buzz...

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8 Questions to Ask When Choosing a Google Ads Agency

09/01/2016
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If you’re finding yourself struggling with managing your own PPC campaigns on top of running an inbound marketing...

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How We Became One of CT’s Top Premier Google Partner Agencies

07/19/2016
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Just about anyone could make a Google Ads account, take Google’s certification, and call themselves a “PPC expert”. But...

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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