Remove the Roadblocks: Rethinking Private School Inquiry Forms for a Better First Impression

12/12/2024
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For many private schools, the first interaction with prospective families takes place online. It’s that initial inquiry...

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How to Meaningfully Connect with Prospective Student Families

11/01/2024
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How can we really connect with prospective families in a way that makes them choose us over all the other options? The...

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Is Advertising Your School on Niche Review Sites Worth It?

10/24/2024
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As an enrollment marketer, you’ve no doubt come across school review and comparison websites like Niche, Great Schools,...

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Search Ads: What Private School Marketers Need to Know

08/01/2024
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Google Ads is a dynamic platform constantly updated with new features and improvements. However, when you start to...

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Improving School Search Ad Performance: Give Prospective Parents What They Want

06/30/2024
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When schools advertise on Google or other search engines, it’s all too easy to burn through a few thousand dollars...

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Marketing as a Guide: A New Way to Recruit and Retain Student Families

06/19/2023
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“I know that I’m also speaking for my daughter when I say that we couldn’t be more thrilled with our choice in this...

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How to Use the Jobs-to-be-Done Theory to Guide Your School Website Redesign

05/03/2022
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“I want people to experience what it’s like to be a part of our community.” “We need to do a better job telling our...

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How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

04/01/2022
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It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

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8 Virtual School Tour Examples

01/25/2021
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Similar to test driving a car, or viewing a house, a school’s campus tour can provide comfort and confidence for...

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Benefits of Long-Term Content Planning for Schools

10/23/2020
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Regularly publishing content for any organization, regardless of the industry, is a great way to increase website...

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11 Reasons Schools Should Use HubSpot

09/18/2020
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More than 86,000 customers in over 120 countries use HubSpot’s software, services, and support to transform the way...

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How to Host a Virtual Open House for Your School

07/30/2020
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If you work in an admissions, enrollment, or communications capacity at a private or independent K-12 school, then you...

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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