Our Mission

At Pepperland, everything we do is driven by our core values of curiosity, creativity, innovation, integrity, passion, and persistence—qualities that form the bedrock of our team, our culture, and the work we do. These qualities enable us to work towards our mission of empowering our clients to take ownership over their sales and marketing efforts.

Our Mission
Our Story

Our Story

Pepperland Marketing is a growth-driven agency located in Cheshire, Connecticut. Founded in 2015, we’ve got deep experience in helping our clients identify and understand the challenges and opportunities their businesses are facing—and in using that understanding to craft sales and marketing strategies that excel.

Whether you are trying to grow traffic to your website, convert visitors into leads, acquire more customers, or simply make better use of your marketing stack, we’ve got the expertise and skill set necessary to help you reach all of your goals.

Our Core Values

Here at Pepperland, everything that we do is informed and guided by the following core values:

Growth: As a marketing agency, it might sound cliché to say that we are driven by growth, but it’s true! In addition to working every day to help our clients grow their businesses, we are constantly looking to challenge ourselves, improve our skills, and grow into better versions of ourselves.

Innovation: With years of experience behind us, we know what works and what doesn’t. But that doesn’t mean that we’ve lost our sense of curiosity, inquisitiveness, and creativity. We are always looking for new opportunities to be innovative for ourselves and our clients. 

Persistence: Sometimes, no matter how well you plan and execute upon a strategy, you will fall short of your original expectations. What makes us different is in how we react to these challenges: With persistence and drive that empower us to regroup, adapt, and pivot in order to get back on course.

Clarity: Marketing, sales, and SEO is all about communication. As such, we understand just how important clarity is to helping you reach your sales and marketing goals. That’s why in everything we do—the content we create, the reports we generate, our everyday communications—we are guided by a drive toward clarity. 

Leadership: We refuse to simply coast through work and life doing the bare minimum to be successful. Instead, we strive to be leaders in our field and use our expertise to empower our clients to be leaders in theirs.

Integrity: We’re willing to compromise on a lot, but never on our values. 

Our Core Values

Industries We Love

At Pepperland Marketing, our ideal client is someone who wants to learn from us as we help them grow traffic to their website, generate qualified leads, and acquire customers—regardless of their industry or niche. We have extensive experience working with clients in the Higher Education, Private and Independent K-12, Manufacturing and Supply Chain, Architecture and Design, and Software as a Service (SaaS) industries, amongst others.

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Higher Education

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Independent Schools

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Manufacturing & Supply Chain

Meet the Team

Sean Henri

Sean Henri

Founder and CEO

Sean is the Founder and CEO of Pepperland, and acts as the lead strategist on the team, helping schools, colleges and universities develop strategies to increase traffic and leads in support of their enrollment goals, and then guiding the Pepperland team in the execution of those plans. Prior to starting the agency, he held marketing leadership roles across a variety of industry verticals and both B2B and B2C companies, exposing him to a broad range of marketing challenges. When not at work, Sean can be found playing with his three young boys, enjoying the outdoors, or volunteering with his son's Cub Scout pack.


Kelly Henri

Chief Operating Officer

Kelly keeps the business running behind the scenes with business strategy, HR management and administrative tasks. In addition to her work with Pepperland, Kelly is mom to three wild and crazy boys, and is a pediatric nurse practitioner.


Penny Humes

Senior Enrollment Marketing Strategist

Penny comes to Pepperland with more than 10 years of experience and a strong record of success in the field of enrollment marketing. She served as the Marketing and Communications Director at a junior-senior high school in Rhode Island; Assistant Director of Marketing for Enrollment Management at a university in Massachusetts; and Associate Director of Admission Marketing and Communications for a college in Vermont. Penny is a lifelong learner and innovative problem solver with a true passion for enrollment marketing. She is dedicated to supporting her colleagues and helping clients leverage digital marketing strategies so they can meet, and ultimately exceed, their enrollment goals. Outside of the office, Penny loves to travel and see new places, plan Disney trips with her husband, and spend time with family and friends.

Jess McCaughey

Jessica McCaughey

Senior Enrollment Marketing Strategist

Jess serves as a strategist for enrollment marketing efforts, creatively and strategically developing inbound marketing plans. Prior to joining Pepperland, Jess developed an extensive career in higher education. Starting as a college tour guide, Jess was able to advance into positions such as an Admission Counselor, Assistant Director of Admissions, Social Media Specialist, Associate Director of Visit Experience, and, ultimately, a Director of Undergraduate Recruitment. She has experience with an array of schools, ranging from small to large, private and public, liberal arts to business focused. Jess is passionate about recruiting the right fit student for an institution. Off the clock Jess enjoys traveling, being a dog mom, and gardening.

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Kayron Macon

Web Developer

Kayron brings with him 4 years of experience in web application development. He's passionate about producing industry standard, scalable code, while utilizing his aptitude for design to generate clean, responsive, functioning websites. He's a team player and enjoys collaborating with peers to come up with new ideas and problem solve. In his free time he loves traveling, trying new foods, and gaming.

Eric Bakken

Eric Bakken

Senior Paid Media Specialist

Eric manages, measures, and optimizes campaigns across all paid marketing platforms at Pepperland. He has worked within the digital marketing field for over 6 years and has experience managing campaigns across many industries. He enjoys staying up-to-date with digital marketing trends and developing campaign strategies. In his free time, you can find Eric discovering new trails while mountain biking.

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Kaisley Alvarez

SEO Specialist

As an SEO Specialist at Pepperland., Kaisley focuses on all-things Search Engine Optimization, from on-page optimization, technical SEO analysis, keyword research, crawl issue analysis, to content creation and link building. In her free time, she enjoys drawing, crafting projects, and exercising.


Kate Gibson

Editor & Copywriter

Kate is an Editor and Copywriter who strives to create engaging content for her clients. Before joining the Pepperland team, Kate started her career as a production editor working with major university presses, where she acted as a project manager for several high print-volume academic titles. In her free time, she loves to do anything active and is currently training to become a marathon runner.

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Yor Madrio

Inbound Marketing Specialist

Yor started off as intern and worked his way to become an Inbound Marketing Specialist here at Pepperland. He is responsible for publishing content involving Instagram marketing strategy on our blog and supporting our paid media specialist with Google Ads and Meta Business Suite campaigns.

In his free time, he finds joy in creating music and playing the guitar. 

Read some of his blogs below!


Samantha Rivera

Inbound Marketing Specialist

As one of Pepperland’s Inbound Marketing Specialists, Sam is responsible for developing and executing inbound campaigns through email marketing, workflows, and content creation. Before joining the Pepperland team, Sam specialized in social media strategy for a higher education institution. In her free time, Sam is an avid reader and loves to take on DIY projects.