Higher Education
Who We Are, What We Do & Why We Do It
At Pepperland, everything we do is driven by our core values of collaboration and transparency—qualities that form the bedrock of our team, our culture, and the work we do. These qualities enable us to empower educational institutions to meet enrollment goals through strategic and impactful marketing solutions.
Here at Pepperland, creativity and strategy collide to elevate schools in new ways. We collaborate with our partners beyond service delivery by preparing clients for future independence in their marketing efforts and equipping them with the tools and knowledge for sustainable growth. We don’t just implement strategies; we teach them!
Our highly skilled and seasoned enrollment marketing strategists are here to help. They’ll review every aspect of your marketing efforts, identify the gaps, and work directly with you to develop and execute a marketing plan that works and gets results.
What Makes Us Different
- Highly Transparent and Collaborative Approach: Pepperland Marketing operates with a focus on transparency and collaboration, ensuring clients are involved and informed at every stage of the marketing process.
- Education-Oriented Service: The agency emphasizes teaching and empowering clients alongside providing marketing services, aiming to equip them with knowledge and skills for their long-term benefit.
- Direct Work with Skilled Strategists: Clients work directly with highly skilled strategists, as opposed to being paired with account managers. This approach ensures that clients receive expert guidance tailored to their specific needs.
- Long-Term Client Empowerment: Pepperland Marketing focuses on preparing clients for future independence by building their in-house marketing capabilities, rather than just delivering short-term results.
- Contrast with Competition: Differentiating itself from competitors, Pepperland Marketing prioritizes client education and long-term success over immediate sales, offering a unique value proposition in the digital marketing landscape.
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Sean Henri
Founder and CEO
Sean is the Founder and CEO of Pepperland, and acts as the lead strategist on the team, helping schools, colleges and universities develop strategies to increase traffic and leads in support of their enrollment goals, and then guiding the Pepperland team in the execution of those plans. Prior to starting the agency, he held marketing leadership roles across a variety of industry verticals and both B2B and B2C companies, exposing him to a broad range of marketing challenges. When not at work, Sean can be found playing with his three young boys, enjoying the outdoors, or volunteering with his son's Cub Scout pack.
Kelly Henri
Chief Operating Officer
Kelly keeps the business running behind the scenes with business strategy, HR management and administrative tasks. In addition to her work with Pepperland, Kelly is mom to three wild and crazy boys, and is a pediatric nurse practitioner.
Penny Humes
Senior Enrollment Marketing Strategist
Penny comes to Pepperland with more than 10 years of experience and a strong record of success in the field of enrollment marketing. She served as the Marketing and Communications Director at a junior-senior high school in Rhode Island; Assistant Director of Marketing for Enrollment Management at a university in Massachusetts; and Associate Director of Admission Marketing and Communications for a college in Vermont. Penny is a lifelong learner and innovative problem solver with a true passion for enrollment marketing. She is dedicated to supporting her colleagues and helping clients leverage digital marketing strategies so they can meet, and ultimately exceed, their enrollment goals. Outside of the office, Penny loves to travel and see new places, plan Disney trips with her husband, and spend time with family and friends.
Jessica McCaughey
Senior Enrollment Marketing Strategist
Jess serves as a strategist for enrollment marketing efforts, creatively and strategically developing inbound marketing plans. Prior to joining Pepperland, Jess developed an extensive career in higher education. Starting as a college tour guide, Jess was able to advance into positions such as an Admission Counselor, Assistant Director of Admissions, Social Media Specialist, Associate Director of Visit Experience, and, ultimately, a Director of Undergraduate Recruitment. She has experience with an array of schools, ranging from small to large, private and public, liberal arts to business focused. Jess is passionate about recruiting the right fit student for an institution. Off the clock Jess enjoys traveling, being a dog mom, and gardening.
Eric Bakken
Senior Paid Media Specialist
Eric manages, measures, and optimizes campaigns across all paid marketing platforms at Pepperland. He has worked within the digital marketing field for over 6 years and has experience managing campaigns across many industries. He enjoys staying up-to-date with digital marketing trends and developing campaign strategies. In his free time, you can find Eric discovering new trails while mountain biking.
Kaisley Alvarez
SEO Specialist
As an SEO Specialist at Pepperland., Kaisley focuses on all-things Search Engine Optimization, from on-page optimization, technical SEO analysis, keyword research, crawl issue analysis, to content creation and link building. In her free time, she enjoys drawing, crafting projects, and exercising.
Kate Gibson
Editor & Copywriter
Kate is an Editor and Copywriter who strives to create engaging content for her clients. Before joining the Pepperland team, Kate started her career as a production editor working with major university presses, where she acted as a project manager for several high print-volume academic titles. In her free time, she loves to do anything active and is currently training to become a marathon runner.
Yor Madrio
Inbound Marketing Specialist
As an Inbound Marketing Specialist at Pepperland, Yor manages personalized lead nurturing campaigns, automated integrations and other full-funnel initiatives. He has also published multiple blog posts to help guide schools in structuring and executing a successful Instagram marketing strategy. In his free time, he enjoys making music, playing guitar and spending time with his family.