This post has been republished from the Enrollment Marketer with permission. It was originally posted on...
If you work as a marketer, communications professional, or enrollment manager at a college or university, then you understand just how challenging it can be to fill your programs each year.
Your days are spent managing your school’s image, messaging, branding, website, and print collateral; coordinating admissions and recruitment events; communicating with prospective students; empowering faculty members to act as promoters; and monitoring your progression towards different goals—leaving you with hardly any time at all to devote to topics like marketing strategy.
We can help. We’re passionate about our mission to leverage the inbound marketing methodology to create self-guided journeys for students, giving them the resources they need to educate themselves and ultimately choose the college or university that best fits their needs. It’s our mission to empower you to pursue inbound marketing, which is why we’ll help you:
Schedule a consultation with one of our experienced strategists, who will:
In addition to this consultation, you’ll receive a Student Persona Toolkit which you can use to begin understanding your ideal student
Here’s How It Works:
In order for your marketing strategy to be successful, they’ve got to be targeted to the audience that you want to attract. That’s what makes student personas so important. By asking the right questions, conducting analysis, and speaking to current and former students, we will guide you in the process of creating accurate personas to influence your marketing efforts.Start thinking about your personas.
Using this understanding of your personas, increase your website’s visibility in search engines by creating content that your students crave, need, and love. Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.Discuss your needs with our consultants.
Capture more qualified applicants and keep prospective students moving down the funnel with premium content offers and custom-designed landing pages and CTAs that drive visitors to take action. Build a library of assets that will empower your admissions team to serve as a valuable resource at each stage of the student’s journey.See if we’re a good fit.
Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center so that your full admissions team and all stakeholders can track your progress towards key enrollment goals.Request a live demo.
Nurture your prospects closer to application-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location and interests. Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.See if we’re a good fit.
Receive a no-obligation consultation by submitting the form below. You’ll speak with one of our experienced strategists, who will share more about our services and the role that inbound marketing can play in helping you reach your enrollment goals.
In this guide, you’ll learn: What student personas are How they are used in higher education enrollment marketing How...
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