This post has been republished from the Enrollment Marketer with permission. It was originally posted on...
You could write the best article, produce the most interesting video, or share the coolest social post, but still not reach your intended audience. Often, telling your brand’s story requires more than creating high-quality content.
Instead, brands need to look to their audience to understand what content they actually want to consume. What questions do they have? What challenges are they facing? What are they excited about? Framing your content around your audience is critical to success–otherwise, even the best message can fall through the cracks.
At the heart of a successful content strategy is content that is:
Tell us more about your current content strategy and where you want to see improvement. Once we understand your goals, we can chat through the different ways we can help you achieve them. This free consultation will help you:
Because no two businesses are ever exactly the same, the first step in our process is always to understand how your business works, what your ideal customer looks like, and what your short and long-term business goals and objectives are.
Once we have this foundational information, we will work with you to craft a strategy and plan that will allow you to reach those goals. We’ll also use this information to prioritize any content marketing activities, tying potential traffic gains to desired business outcomes.
We begin by getting to know who your ideal customer is—their pains, challenges, opportunities, questions—in order to build an accurate buyer persona that will inform our content marketing efforts.Learn more about our content marketing services.
Once we know what your ideal customers are looking for, we take a deeper look at the precise ways they go about finding it. Using our robust toolkit (including tools from Ahrefs, SEMrush, and more) we identify a set of high value keywords to drive your next campaign.Discuss your needs with our consultants.
Armed with detailed buyer personas and keyword research, we curate a campaign of data-backed topics and opportunities to pursue. This content plan documents the overall strategy for the campaign, key insights gathered from research, and acts as a roadmap for your content marketing efforts.Request a consultation to see it in action.
The results of these efforts are continuously monitored and presented to you through a set of real-time dashboards powered by Databox. We’ll also share our expert insights and analysis during weekly calls, so you can always have your finger on the pulse of your content strategy.See if we're a good fit.
Receive a no-obligation consultation by submitting the form. You’ll speak with an experienced Strategist who can share more about our services and help you determine the best path forward.
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