Ads Readiness & CAC Guardrail Calculator

Enter your Max CAC (per enrolled student), target enrollments, and your current funnel conversion rates. We’ll compute your allowable all-in CPL and tell you if paid ads are viable right now.

Goal & Guardrail

Max CAC (per enrolled student)

Your all-in allowable cost per enrolled student (tuition margin-aware). # of enrollments needed How many new students you need to enroll from paid media assisted leads.

Conversion Rates

Lead → Visit (%)

Percent of inquiries who reach the next stage of your funnel. Visit → Application (%)

Percent of prospects who submit an application. Application → Enroll (%)

Yield: percent of applicants who ultimately enroll.

Recommendation

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Details

Lead → Enroll rate: —
Required leads to hit goal: —
Budget cap (goal × Max CAC): —
Allowable all-in CPL (cap ÷ leads): —
Typical all-in CPL range for enrollment marketing campaigns: —