Journalism is an essential part of today’s society. It’s meant to inform the public about current events on both a...
Sometimes it can be difficult to optimize every single aspect of SEO for your website. You’ve made sure that your content is optimized and high-quality, updated your metadata and alt tags, and have taken care of other SEO tasks. Yet, you notice that your website is loading at an incredibly slow rate, increasing bounce rates, and organic rankings declining by the day.
Is this a big deal? Absolutely.
In a world where we expect more from the internet, expecting users to wait for a website to load just a second slower than its competitors is not possible anymore. Searches want their answers, and they want them at lightning speeds.
To understand what could be causing these issues, it is important to be aware of the metrics used to measure page experience - Core Web Vitals.
Once the page is loaded, you must determine what the user will experience as they interact with the elements within your page. It is essential for each click of a button and every link to respond efficiently at the user's request.
The layout stability of your webpage also determines a user's first impression of your website. A smooth and seamless interaction with your site that has no unexpected jumps or interruptions is ultimately responsible for whether visitors are willing to return or never click on your site again.
There are many other elements responsible for the efficiency and speed of your site. In order to diagnose those issues, we will provide you a speed checklist for a clear view on your site’s health. Having this checklist will serve as the guideline to identifying all of the technical SEO elements that need to be fixed in order to have:
For more guidance, request a complimentary consultation to discuss your results with SEO experts ready to help.
In order to improve Core Web Vitals, we take an iterative approach for every single issue that is affecting a website's loading time. Each issue is tackle one by one with a detailed assessment of how scores have improved after each action, rather than trying to address the issues all at once.
Our first objective is to audit your website's speed performance and identify which pages and templates are responsible for slow loading times. This is achieved while also determining which particular metrics need to be improved.
The audit will also allow us to discover whether your website has a Largest Contentful Paint, Cumulative Layout Shift, or First Input Delay problem. To investigate further, we will also determine if the website's issues arise on both desktop and mobile - accurately assessing the problem.
We want to remind you that speed is one of several important factors for SEO optimization. Along with a faster website, our technical SEO services will ensure that your site is optimized and well-ahead of the competition.
Discuss your needs with our consultants.
Once your website is audited, we identify the specific templates that would benefit from our optimization. This is determined by being aware of the metrics of your website's most valuable pages. By most valuable, we are referring to the high-performing pages with the most traffic growth potential.
With a target page and metric in mind, we will then audit the specific page that will benefit from the optimization. This audit will provide us with a detailed list of possible action steps.
At this stage an expert on our team will zero in on the task that will have the greatest impact on improving the page's speed performance.Request a consultation to see it in action.
We will then test the changes we made locally to verify the impact on performance. To ensure results, our process will depend on the success of local testing, a staging environment, and production.
After completing those stages, we will verify once again, and if the test is successful, we will log those results into our performance library along with any takeaways or observations that can be applied on other sections of the website.
We continue to fix until we achieve the desired scores and follow the plan of action already established for other templates and pages that need optimization.
Our approach eliminates wasted efforts and provides better visibility to what actually leads to improved scores.
Complete the form or call us at 203-680-0855 to request a complimentary consultation and free assessment of your website. You’ll speak with one of our experienced strategists who can share some initial observations, answer any questions you may have, and learn more about your Core Web Vitals needs.
Blogging is a popular medium for writers. You might have the misconception, however, that you can't make a living from...
Content marketing is an exciting field that's rapidly growing, and with the recent surge in hybrid and remote jobs,...