All of our engagements begin with research and discovery of your current website and marketing collateral, your buyers, and the competitive landscape. We look to answer questions like: What is the nature of the demand we must create and capture? What does the competitive landscape look like? What are your product or services key differentiators? What does your ideal customer, client or student look like? How do they go about researching options and making a decision? What sales and marketing collateral already exists?
Learn more about Pepperland's strategic programs.
Armed with this knowledge, we craft and present a strategy tailored to your specific needs. We call this the Inbound Marketing GamePlan. Often this will include recommendations on: SEO, Content strategy, email marketing, lead nurturing, paid media, sales enablement, required technologies, and more.
See what goes in to a typical GamePlan.
Need help executing upon the strategy? No problem at all! In addition to strategy, our consultants are skilled in: Blogging, content offer development, conversion funnel deployment, website optimization, link building, email & workflow development, analytics, and more.
Explore our Tactical Support services.
As each piece of the strategy is put in place, performance is continuously monitored to understand the impacts of each action. Based on this analysis, we will adjust and iterate upon the initial strategy in order to optimize performance and maximize your return on investment.
See if we're a good fit.
While social media has experienced a recent influx of new platforms and social features, including TikTok and Instagram...
In higher education, it’s imperative to remain relevant and connected to prospective students and the school community...
In today's digital landscape, where social media has become an essential platform for communication and engagement,...