Eric Bakken

Eric manages, measures, and optimizes campaigns across all paid marketing platforms at Pepperland. He has worked within the digital marketing field for over 6 years and has experience managing campaigns across many industries. He enjoys staying up-to-date with digital marketing trends and developing campaign strategies. In his free time, you can find Eric discovering new trails while mountain biking.

Latest Blog / Recipes

How To Leverage Paid Media for Higher Education To Gain New Leads

03/29/2023
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It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

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How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
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If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

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Importance of Having a Facebook Ads Conversion Funnel

11/29/2021
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Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

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Elements of High-Converting Higher Ed Landing Pages

10/22/2021
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Colleges and Universities offer a wide variety of programs each designed for a specific set of students who’ve attained...

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Landing Page Optimization Guide (Free Downloadable Checklist)

08/13/2021
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Acting as the gate that turns visitors into leads, landing pages are an indispensable component of every business’s...

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10 Best SEO Plugins For WordPress (2023)

08/10/2021
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Properly indexing and optimizing your website’s content is the key to better rankings in search results and generating...

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Guides & Walkthroughs

How to Create a Social Media Calendar to Plan your Content

07/05/2023
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In today's digital landscape, where social media has become an essential platform for communication and engagement,...

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How To Build a Strong Social Media Team in Higher Education

05/19/2023
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Social media has become an essential part of our daily lives and transformed the way higher education institutions...

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7 Top College Instagram Accounts (and Why They're Successful)

03/22/2023
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Struggling to drive engagement toward your college’s Instagram account? These days, it's hard to make your content...

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