Eric-Bakken-Headshot-1

Eric manages, measures, and optimizes campaigns across all paid marketing platforms at Pepperland. He has worked within the digital marketing field for over 6 years and has experience managing campaigns across many industries. He enjoys staying up-to-date with digital marketing trends and developing campaign strategies. In his free time, you can find Eric discovering new trails while mountain biking.

Latest Blogs

How To Leverage Paid Media for Higher Education To Gain New Leads

03/29/2023
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It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

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How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
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If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

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Importance of Having a Facebook Ads Conversion Funnel

11/29/2021
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Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

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Elements of High-Converting Higher Ed Landing Pages

10/22/2021
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Colleges and Universities offer a wide variety of programs each designed for a specific set of students who’ve attained...

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Landing Page Optimization Guide (Free Downloadable Checklist)

08/13/2021
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Acting as the gate that turns visitors into leads, landing pages are an indispensable component of every business’s...

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10 Best SEO Plugins For WordPress (2023)

08/10/2021
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Properly indexing and optimizing your website’s content is the key to better rankings in search results and generating...

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Guides & Walkthroughs

How to Create a Social Media Calendar to Plan your Content

07/05/2023
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In today's digital landscape, where social media has become an essential platform for communication and engagement,...

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How To Build a Strong Social Media Team in Higher Education

05/19/2023
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Social media has become an essential part of our daily lives and transformed the way higher education institutions...

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7 Top College Instagram Accounts (and Why They're Successful)

03/22/2023
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Struggling to drive engagement toward your college’s Instagram account? These days, it's hard to make your content...

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