How to Add Schema Markup to a Website: Enhancing SEO for Colleges

07/25/2024
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In order to break through the noise in today’s competitive digital world, colleges and universities must utilize every...

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5 Reasons Why an SEO Audit is Worth The Money

12/10/2022
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It’s impossible to overstate the importance of search engine optimization (SEO) for today’s organizations. A...

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How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

04/01/2022
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It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

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10 Best SEO Plugins For WordPress (2023)

08/10/2021
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Properly indexing and optimizing your website’s content is the key to better rankings in search results and generating...

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SEO Agency Vs. In-House SEO: Which Is Right for Your Company?

05/03/2021
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For today’s businesses, following SEO best practices is crucial for success. A properly optimized website will rank...

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What Is an SEO Audit & What Does It Include?

04/19/2021
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An SEO audit includes powerful insights into a website’s health and the SEO factors that may be holding back a site...

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Indexed, Though Blocked by Robots.txt: How to Fix It

01/21/2021
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If you’re overseeing your company’s technical SEO efforts or you’re tasked with growing traffic to a website, Google...

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How to Fix Google Search Console Errors & Issues

12/17/2020
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Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that...

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How to Set (and Achieve) Your SEO Goals

10/21/2020
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Having clear SMART goals in place for your SEO strategy will help guide your efforts and make it easier for you to...

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9 Essential SEO KPIs That You Should Be Tracking

10/07/2020
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A strong Search Engine Optimization (SEO) strategy allows digital marketers to maximize their visibility in search...

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Website Security Issues: 4 Easily Fixable Issues

09/01/2020
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Website security has become a much more covered topic in the world of marketing. Protecting user information and other...

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How to Create an SEO friendly XML Sitemap

08/17/2020
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You’re probably looking for a way for your content to get recognized, indexed, and ranked higher in search results....

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Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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