Marketing as a Guide: A New Way to Recruit and Retain Student Families

06/19/2023
Share

“I know that I’m also speaking for my daughter when I say that we couldn’t be more thrilled with our choice in this...

read more

6 Examples of Successful Higher Education Instagram Campaigns

03/31/2023
Share

Executing unique Instagram campaigns is just as important as your routine daily posts. Even though the two may seem...

read more

How To Leverage Paid Media for Higher Education To Gain New Leads

03/29/2023
Share

It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

read more

6 Email Marketing Best Practices for Higher Education

03/24/2023
Share

One of the most effective student recruitment tools at your disposal is email marketing. If used properly, it allows...

read more

Enrollment Marketer’s Guide to Instagram Carousels (4 Tips)

01/29/2021
Share

College’s everywhere are utilizing Instagram Carousels to connect with their current and prospective students. From...

read more

The Role Content Plays in Marketing for Higher Education

08/04/2020
Share

Content plays a key role in marketing for higher education institutions. In any form, content allows colleges and...

read more

Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
Share

In today’s environment where students can find college-related information online with the click of a mouse, inbound...

read more

What to Expect When Working With an Inbound Marketing Agency

04/09/2018
Share

So you’ve decided to work with an inbound marketing agency. That’s great! Inbound marketing is a fantastic way to build...

read more

How to Build Brand Trust with Content Marketing

03/14/2018
Share

Trust: In marketing, as in relationships, it’s one of the most important ingredients for success. Brands that engender...

read more

3 Ways You Can Leverage Existing Customers to Find New Ones

01/03/2018
Share

We’ve all been there: The end of the quarter is approaching, but you still haven’t hit your quota and your prospects...

read more

How to Measure Call-to-Action Impressions Using Google Tag Manager

10/26/2017
Share

You know that your traffic has gone up. Way up. But you’re still not hitting your lead generation goals. This is not...

read more

5 Ways to Get More Value from Your University’s Thank You Pages

07/03/2017
Share

Great job! A prospective student has clicked on a content offer on your website, is intrigued, and submits a form to...

read more
1 2 3 4 5 Next

Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
read more
School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
read more
Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
read more
Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
read more
Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
read more
Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
read more
Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
read more
Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
read more

Stay Updated

Join our email list to get a weekly digest of the latest enrollment marketing insights from the Pepperland Marketing team.