How to Create a Social Media Calendar to Plan your Content

07/05/2023
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In today's digital landscape, where social media has become an essential platform for communication and engagement,...

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How to Develop a Social Media Strategy in Higher Education

05/05/2023
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In the world of higher education, social media has become an essential tool for promoting your school, connecting with...

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5 Types of Content to Include in your College's Instagram Strategy

03/31/2023
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As enrollment marketers, we are constantly trying to find new ways to reach potential students. The new generation of...

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6 Examples of Successful Higher Education Instagram Campaigns

03/31/2023
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Executing unique Instagram campaigns is just as important as your routine daily posts. Even though the two may seem...

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How to Manage User Generated Content in Higher Education

03/28/2023
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As Instagram continues to be a top platform for college students, universities are able to utilize the social channel...

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7 Top College Instagram Accounts (and Why They're Successful)

03/22/2023
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Struggling to drive engagement toward your college’s Instagram account? These days, it's hard to make your content...

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Top 7 Alternative Career Paths For Journalists

11/23/2022
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Journalism is an essential part of today’s society. It’s meant to inform the public about current events on both a...

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How to Conduct a Content Gap Analysis

02/04/2021
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If your organization utilizes the inbound marketing methodology, then you understand the importance of regularly...

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How to Create a Social Media Schedule Using an Editorial Calendar

12/14/2020
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Using an editorial calendar to create a social media schedule is one of the best ways to ensure a successful social...

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10 Email Marketing Tips You Can Use to Promote your Blog

12/01/2020
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Email marketing is one of the most commonly used tactics for marketers across all industries. That’s one of the many...

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8 Common Social Media Mistakes [And How to Avoid Them]

11/14/2020
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If you regularly publish a blog, sharing your content on social media is a great way to expand your audience and drive...

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Benefits of Long-Term Content Planning for Schools

10/23/2020
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Regularly publishing content for any organization, regardless of the industry, is a great way to increase website...

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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