Right now, there are 313 million active Twitter users sending 500 million Tweets each day (about 6,000 every second)–wow (Brandwatch). That leaves room for A LOT of opportunity to connect with potential leads. Twitter is very important for your inbound marketing strategy because it is a great tool to connect with your prospects and post information that drives interaction. Developing a great following on this social handel can generate more traffic to your website, allow more opportunities for you content to be shared and gain new leads.
Below are 5 reasons how you can use Twitter to improve your inbound strategy:
Personally interact and connect with prospects and customers.
Twitter is a great way to build trust with your prospects by engaging with them on a personal level. People love personal interaction and Twitter does just this with real time conversation. Your followers want to know that there is a real person behind the screen answering their questions and helping them with solutions. By simply replying to a tweet or mentioning a follower, you can build trust with your followers. Responding with answers to your customers issues with valuable, educational content will let your followers know that you want them to succeed in using your product or service. Need some statistics to back up this claim?
Here are 3 from Brandwatch:
- 77% of Twitter users feel more positive about a brand when their Tweet has been replied to.
- 60% of consumers expect brands to respond to their query within the hour.
- 76% of consumers are likely to recommend the brand following friendly service.
Help build your buyer persona.
Building a following on Twitter will allow you to identify what types of people and companies are interested in your business. Twitter can help you understand the different types of consumers who are seeking your product or service and develop insights into how your buyers think and feel about your business. Gaining knowledge about your buyer’s habits and behaviors is easy with the use of Twitter. This social platform can help you answer questions like:
- How do these people describe themselves?
- What accounts do they follow?
- Who follows them?
- What content are they sharing?
- What hashtags do they use?
All of the answers to these questions can help you build a better, more focused buyer persona.
Monitor mentions of your business.
Twitter is place to voice your honest opinions on the product and services that you are using. As a business, you can keep track of what people are tweeting about your company each day. Whether there are positive or negative tweets, your business can take those customer opinions into consideration and solve those mentioned issues. An easy way to keep track of mentions is by creating lists on online software like the HubSpot Social Inbox tool in which you can create lists of your company mentions in Tweets.
Trust me, worth the read: @PepperlandMktg: 9 Podcasts That Will Inspire Your Marketing Efforts https://t.co/rf7k4E2UAk by @pepperlandmktg
— Dana J Berry (@YbridgeDana) April 28, 2016
Promote your blog posts, webinars and news.
Though you only have a 140 character limit, posting a simple link to your content in a Tweet is a great way to have your followers come to your website. Share new, relevant information with your followers and you can position yourself to be a trusted source of information. Share links to your live webinars with a short sentence about why it will be beneficial to your viewers or post news about your success through customer stories or PR coverage.
Learn about our new #inboundmarketing intern Kseniya! Find out how her journey lead her to our team.https://t.co/5vDfg4Kg2k
— Pepperland Marketing (@PepperlandMktg) July 20, 2016
Understand what content resonates with your followers.
Like any great inbound marketer, you want to know what is working and what is not working for your business. Use Twitter to track the type of content that drives the most clicks. If sharing a video gets more clicks than your blog post, then consider adding more videos to your campaign. Also consider the timing of your tweet. Do your followers interact more during the morning, afternoon or evening? Keeping track of these small details can make a huge difference in creating a successful inbound strategy.
Need an example of a Twitter handle? Check out our Twitter page @PepperlandMktg to see how we interact with users, promote our content and develop this social platform.