Sean Henri

Sean is Pepperland's Founder/CEO. He shapes school strategies, draws from diverse marketing leadership, and enjoys family time and Cub Scout volunteering.

Marketing as a Guide: A New Way to Recruit and Retain Student Families

06/19/2023
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How to Use the Jobs-to-be-Done Theory to Guide Your School Website Redesign

05/03/2022
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“I want people to experience what it’s like to be a part of our community.” “We need to do a better job telling our...

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How to Fix Google Search Console Errors & Issues

12/17/2020
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Google Search Console is a free application that allows you to identify, troubleshoot, and resolve any issues that...

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11 Reasons Schools Should Use HubSpot

09/18/2020
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More than 86,000 customers in over 120 countries use HubSpot’s software, services, and support to transform the way...

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How to Make Your Monthly Marketing Meetings More Data-Driven

09/11/2020
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As a marketing manager presenting during monthly meetings, it’s important that you’re able to provide insight with the...

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How To Calculate Marketing’s Contribution To Business Goals

08/03/2020
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As a marketing manager, it’s important that you’re able to speak to the value of marketing for your organization. To do...

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Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
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In today’s environment where students can find college-related information online with the click of a mouse, inbound...

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[Free Template] How to Set SMART Marketing Goals

06/15/2020
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Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

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How To Create An SEO-Driven Editorial Calendar For Your Blog [PLUS FREE TEMPLATE]

06/11/2020
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Content is a great way for a website to increase traffic, drive leads, and boost outreach. However, without the proper...

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6 Must-Attend Conferences for School Marketing Professionals

01/11/2019
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The world of marketing is constantly changing. Search engine algorithms evolve, new social media features appear, and...

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37 Content Promotion Strategies You Should Try

01/08/2019
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So you’ve just created an amazing new ebook that you’ve spent several weeks researching, writing, and illustrating with...

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How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

06/18/2018
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As an inbound marketer, you’ve likely seen a ton of content about the value of pillar pages and a topic-cluster...

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Pepperland Marketing Roundtable
Marketing
These inbound marketing tips and strategies will help you build a marketing strategy designed to appeal to today’s modern, empowered buyers.
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Pepperland Marketing Sales
Sales
Looking for advice to improve and modernize your sales strategy? These inbound sales tips and advice will help you empower your sales team.
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Pepperland Marketing Technical SEO
SEO
SEO should be the bedrock of your marketing strategy. Use these tips and advice to improve the health of your website and your content to rank higher in search.
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Pepperland Marketing Podcasting
Podcasting
Are you considering launching a podcast for your business? These tips, strategies, and advice will help you conceptualize and launch your podcast.
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Content Marketing
What role might content play in growing your business? These tips, strategies, and advice will help you generate and execute upon a content marketing strategy.
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