Sean Henri

Sean is Pepperland's Founder/CEO. He shapes school strategies, draws from diverse marketing leadership, and enjoys family time and Cub Scout volunteering.

Why Do Senior Executives Favor Inbound More Than Their Mid-Level Managers?

10/13/2015
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Each year Hubspot surveys thousands of the world’s leading inbound marketers and salespeople to identify the most...

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[Hubspot Hack] A Step-By-Step Guide To Adding Social Tags To Your Hubspot Landing Pages

09/25/2015
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Adding social markup to your landing pages can help your clickthrough rates and engagement on social posts skyrocket....

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How To Integrate Challenger Into Your Content Marketing Strategy [GUIDE]

09/24/2015
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To implement the challenger methodology into your organization’s sales process, both the sales and marketing teams need...

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Why the Challenger Sale is a Must Read for Marketers

08/26/2015
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Although the Challenger Sale is typically thought of as a must-read for salespeople, it can also be a valuable resource...

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Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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