Inbound Marketing Gameplan

A Complete Guide to Building and Filling Your Sales & Marketing Funnel

You’re seeing less and less ROI for the ads you run. You haven’t seen a number as low as your marketing email open rate since your high school GPA. Your sales numbers are slipping, and your pipeline is looking dry. Whatever the case, you know that the old-school sales and marketing playbook just isn’t working. You know that you need to embrace an inbound strategy.

But where do you start? Sure, you can spend a couple of months and a few thousand dollars trying to figure it out on your own—or you can work with the experts who have helped dozens of companies implement an inbound strategy and generate millions of dollars in interest and revenue.

Don’t go it alone! Our Inbound Marketing Gameplan offers you a step-by-step strategy that you can use to build this funnel and start getting real value out of your efforts:

1. Goal Setting & Alignment

Before any work begins, we aim to understand and, when necessary, help you establish sales and marketing goals so that we can be confident that the gameplan we deliver will help you reach those goals.

Tell us about your goals.

2. Discovery & Analysis

Through a series of interviews and other research, we will develop an understanding of your business, your positioning, the competitive marketplace, and the strengths and weaknesses of your current online presence and funnel.

Discuss your needs with our consultants.

3. Persona Research & Development

Where does your ideal customer find information? What kinds of questions do they ask at each stage of the buyer’s journey? How do they make a purchase? The answers to these questions should form the bedrock of your strategy.

Request a consultation to see it in action.

4. Content Plan

SEO-friendly content in the form of blog posts, web pages, content offers, landing pages and more will form the foundation of your inbound strategy.

See if we're a good fit.

5. Email & Social Media Marketing

Depending on your business, email and social media can be powerful, sales-generating channels. We teach you how to leverage content through each to get immediate value out of your existing audience.

Book some time.

6. Your Marketing Stack

Do you have the technology you need to follow the plan we outline? What role might automation play in streamlining your processes. We will evaluate your marketing stack and make recommendations if we see any gaps that need to be filled.

Get our recommendations.

7. Execution, Training & Ongoing Support

If you need help implementing the recommendations outlined in the gameplan, we can help with execution. Likewise, we can train your team so they are better equipped for the task at hand.

Learn more about our training options.

8. Additional Services

Is your website holding you back? Maybe a technical audit can help. Are Sales and Marketing always fighting instead of working together? Perhaps sales and marketing alignment is necessary. We offer a range of services that can help you improve and grow your business.

See what other services might make sense for you.