A Complete Guide to Building and Filling Your Sales & Marketing Funnel

You’re seeing less and less ROI for the ads you run. You haven’t seen a number as low as your marketing email open rate since your high school GPA. Your sales numbers are slipping, and your pipeline is looking dry. Whatever the case, you know that the old-school sales and marketing playbook just isn’t working. You know that you need to embrace an inbound strategy.

But where do you start? Sure, you can spend a couple of months and a few thousand dollars trying to figure it out on your own—or you can work with the experts who have helped dozens of companies implement an inbound strategy and generate millions of dollars in interest and revenue.

Don’t go it alone! Our Inbound Marketing Gameplan offers you a step-by-step strategy that you can use to build this funnel and start getting real value out of your efforts:

  • Attract good-fit visitors
    Attract good-fit visitors.
    By creating valuable, SEO-friendly blog posts and web pages
  • Convert strangers into leads
    Convert strangers into leads.
    With the help of downloadable assets, web forms, and calls-to-action (CTAs)
  • Nurture leads into customers
    Nurture leads into customers.
    Through email marketing, automation, social marketing, and retargeting

Want to learn more? Below you’ll find a full description of what goes into a typical gameplan, and details about what you can expect from working with us.

Book A Free Consultation

Want To Learn More? Book A Free Consultation.

Tell us more about your current content strategy and where you want to see improvement. Once we understand your goals, we can chat through the different ways we can help you achieve them. This free consultation  will help you:

  • Define your content goals
  • Understand your current performance
  • Identify potential areas of improvement
  • Learn how we can help

What's Included:

  • 3 Buyer Personas
  • A Map of Your Buyer’s Journey
  • Competitive Analysis
  • SEO Recommendations
  • Social Media Recommendations
  • Conversion-Rate Optimization Recommendations
  • A Detailed Top-of-Funnel or Middle-of-Funnel Persona-Based Campaign Plan
  • Marketing Technology Recommendations

Campaign Recommendations Include:

  • KPI Definition & Goal Tracking Dashboard
  • 12 Blog Post Titles
  • 3 Lead Magnet Titles
  • Recommended Calls-to-Action
  • Recommended Social Media Promotion
  • Recommended Forms

Customize Your Gameplan

  • Add additional persona-based campaigns
  • Add additional funnel stage campaigns
  • Add additional personas
  • Add HubSpot Onboarding

Get Your Sales Team Involved with Our Sales Enablement Add-on

  • Recommended Lead Nurturing Emails 
  • Recommended Workflow Settings
  • Recommended Segmentation for Smart Content 
  • 1 Sales Sequence 
  • 3 Sales Email Templates 

Getting Started with an Inbound Gameplan

Because no two businesses are ever 100% alike, each of our gameplans consists of custom-made marketing strategy tailored to the unique needs of your business. 

That being said, our gameplan process typically includes the components below.

Here’s how it works:

1. Goal Setting & Alignment

Before any work begins, we aim to understand and, when necessary, help you establish sales and marketing goals so that we can be confident that the gameplan we deliver will help you reach those goals.

Tell us about your goals.
Goal Setting & Alignment

2. Discovery & Analysis

Through a series of interviews and other research, we will develop an understanding of your business, your positioning, the competitive marketplace, and the strengths and weaknesses of your current online presence and funnel.

Discuss your needs with our consultants.
Discovery & Analysis

3. Persona Research & Development

Where does your ideal customer find information? What kinds of questions do they ask at each stage of the buyer’s journey? How do they make a purchase? The answers to these questions should form the bedrock of your strategy.

Request a consultation to see it in action.
Persona Research & Development

4. Content Plan

SEO-friendly content in the form of blog posts, web pages, content offers, landing pages and more will form the foundation of your inbound strategy.

See if we're a good fit.
Content Plan

5. Email & Social Media Marketing

Depending on your business, email and social media can be powerful, sales-generating channels. We teach you how to leverage content through each to get immediate value out of your existing audience.

Book some time.
Email & Social Media Marketing

6. Your Marketing Stack

Do you have the technology you need to follow the plan we outline? What role might automation play in streamlining your processes. We will evaluate your marketing stack and make recommendations if we see any gaps that need to be filled.

Get our recommendations.
Your Marketing Stack

7. Execution, Training & Ongoing Support

If you need help implementing the recommendations outlined in the gameplan, we can help with execution. Likewise, we can train your team so they are better equipped for the task at hand.

Learn more about our training options.
Execution, Training & Ongoing Support

8. Additional Services

Is your website holding you back? Maybe a technical audit can help. Are Sales and Marketing always fighting instead of working together? Perhaps sales and marketing alignment is necessary. We offer a range of services that can help you improve and grow your business.

See what other services might make sense for you.
Additional Services

We're Trusted By:

Steve Salvo
Steve Salvo, IAP-L, CAEP

Trinity Episcopal School

“Awesome…Simply awesome. Sean and his team were fantastic throughout the process. They diligently researched our online presence and made clear recommendations that were easy to implement. Money spent with Pepperland is money well spent.”

Debra Arrato
Debra Arrato

Ice Cream Emergency

“Awesome! Experts in their field. Extremely knowledgeable and professional company. They evaluated our programs, analyzed our data, and created and implemented campaigns to meet and exceed our goals. It is a pleasure working with Pepperland.”

Speak with an Expert for a Free Consultation

Receive a no-obligation consultation by submitting the form. You’ll speak with an experienced Strategist who can share more about our services and help you determine the best path forward.

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