Start generating growth through your podcast.

If you plan on starting a podcast for your business, you no doubt want to ensure your efforts either strengthen your brand or help to fill your pipeline with qualified leads. However, as a leader in your industry, you may not have time to devote to the logistical challenges in implementing a successful podcast. In the beginning stages of podcast planning, we often hear questions like:

  • Where do I start?
    Where do I start?
    How does a podcast fit within your sales and marketing goals? Does your podcast have an identifiable brand? Is it structured in a way that’s easy to follow for you and your listeners? Identifying what exactly your podcast will talk about is a critical first step.
  • What equipment do I need?
    What equipment do I need?
    Pepperland’s state of the art studio has all the equipment needed for a proper podcast. Whether you’re looking for advice on what equipment to acquire for your own podcast or simply need assistance in setting up a studio, Pepperland can help.
  • How can I grow my podcast’s audience?
    How can I grow my podcast’s audience?
    Does your podcast fit well with other aspects of your company’s website? Can it be indexed? Does it follow search engine guidelines? Without making your podcast search engine friendly, it’s unlikely outreach will ever increase.

The practice of creating podcasts takes proper planning, branding, and organization. The task may seem daunting, but with the proper guidance your podcast can dramatically impact your outreach while generating new business leads. Ready to learn how we can help? Read on.

Get a Copy of Our Workbook

Not convinced? Download a FREE Podcast Marketing inventory workbook.

Check your podcasting goals for your business with a free Podcasting for Business workbook.

This complimentary report will shed light on the overall challenges and roadblocks standing in the way of your podcast’s success while also helping you:

  • Visualize your goals
  • Convince stakeholders
  • Understand your overall podcasting plan
  • Gauge your competition
  • Develop your style
  • Identify your voice

You may also request a complimentary consultation once you see your results—but that’s entirely up to you.

Common Services Offered by Our Podcasting Consultants:

  • Buyer Persona Research
  • Keyword Research
  • Competitor Analysis
  • Branding and Concept
  • Content Strategy and an Outline for Season 1
  • Initial Host and Submission Set Up
  • Series Launch 
  • Promotion Strategy (Email and Social)
  • Discounted Studio Time (For Local Businesses)
  • Podcast Equipment Buyers Guide
  • Templates (For Interviews and Episodes)

How to Get Started

Because no two businesses are exactly the same, the first step in our process is always to understand how your business works, who you’re trying to reach, and what your short and long term business goals are.

Once we have this foundational information, we will work with you to create a Podcasting GamePlan that best matches your business goals. We’ll use this information to prioritize podcasting topics, templates, and branding concepts to grow your audience and to help you achieve your desired business outcomes.

Here’s how it works:

1. Research & Positioning

We work with you to gain a better understanding of who exactly your podcast is trying to reach. We then prepare a detailed document that outlines your ideal audience and identifies the necessary keywords . Most importantly, we identify how you should be addressing your audience to ensure optimal outreach and analyze your competitors to identify any possible gaps.

Learn more about our Technical SEO Audits
Research & Positioning

2. Branding & Proof of Concept

As your partner in podcasting growth, we can be there to help you implement a content strategy that aligns with the solutions you’ll provide to your audience’s challenges. Whether it’s week-by-week or season-by-season, we’ll systematically work with you to distribute meaningful content. We’ll also provide a branding guideline for your podcast, so that your social outreach properly aligns with your podcast’s message.

Learn about our content plans and strategy
Branding & Proof of Concept

3. Technical Setup

We provide all of our clients with a step-by-step process to set up equipment and establish a host site. We’ll also provide step-by-step guides for RSS submission and validation to ensure your podcast can be found on all platforms. Using this easy-to-follow process, your podcast will become easily and quickly identifiable to your audience.

Request a consultation to see our technical expertise in action
Technical Setup

4. Promotion Strategy

We provide a promotion strategy for your podcast to streamline your audience growth. This strategy should also conform to the concepts and topics outlined in the podcast content plan. With thorough documentation of each step provided in the content plan, you can align a promotional strategy that is flexible, effective, and conveys your message in the most impactful way.

See if we’re a good fit.
Promotion Strategy

We're Trusted By:

Steve Salvo
Steve Salvo, IAP-L, CAEP

Trinity Episcopal School

“Awesome…Simply awesome. Sean and his team were fantastic throughout the process. They diligently researched our online presence and made clear recommendations that were easy to implement. Money spent with Pepperland is money well spent.”

Debra Arrato
Debra Arrato

Ice Cream Emergency

“Awesome! Experts in their field. Extremely knowledgeable and professional company. They evaluated our programs, analyzed our data, and created and implemented campaigns to meet and exceed our goals. It is a pleasure working with Pepperland.”

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