This post has been republished from the Enrollment Marketer with permission. It was originally posted on...
If you plan on starting a podcast for your business, you no doubt want to ensure your efforts either strengthen your brand or help to fill your pipeline with qualified leads. However, as a leader in your industry, you may not have time to devote to the logistical challenges in implementing a successful podcast. In the beginning stages of podcast planning, we often hear questions like:
The practice of creating podcasts takes proper planning, branding, and organization. The task may seem daunting, but with the proper guidance your podcast can dramatically impact your outreach while generating new business leads. Ready to learn how we can help? Read on.
Check your podcasting goals for your business with a free Podcasting for Business workbook.
This complimentary report will shed light on the overall challenges and roadblocks standing in the way of your podcast’s success while also helping you:
You may also request a complimentary consultation once you see your results—but that’s entirely up to you.
Because no two businesses are exactly the same, the first step in our process is always to understand how your business works, who you’re trying to reach, and what your short and long term business goals are.
Once we have this foundational information, we will work with you to create a Podcasting GamePlan that best matches your business goals. We’ll use this information to prioritize podcasting topics, templates, and branding concepts to grow your audience and to help you achieve your desired business outcomes.
We work with you to gain a better understanding of who exactly your podcast is trying to reach. We then prepare a detailed document that outlines your ideal audience and identifies the necessary keywords . Most importantly, we identify how you should be addressing your audience to ensure optimal outreach and analyze your competitors to identify any possible gaps.Learn more about our Technical SEO Audits
As your partner in podcasting growth, we can be there to help you implement a content strategy that aligns with the solutions you’ll provide to your audience’s challenges. Whether it’s week-by-week or season-by-season, we’ll systematically work with you to distribute meaningful content. We’ll also provide a branding guideline for your podcast, so that your social outreach properly aligns with your podcast’s message.Learn about our content plans and strategy
We provide all of our clients with a step-by-step process to set up equipment and establish a host site. We’ll also provide step-by-step guides for RSS submission and validation to ensure your podcast can be found on all platforms. Using this easy-to-follow process, your podcast will become easily and quickly identifiable to your audience.Request a consultation to see our technical expertise in action
We provide a promotion strategy for your podcast to streamline your audience growth. This strategy should also conform to the concepts and topics outlined in the podcast content plan. With thorough documentation of each step provided in the content plan, you can align a promotional strategy that is flexible, effective, and conveys your message in the most impactful way.See if we’re a good fit.
Complete the form below or call us at 1-203-680-0855 to request a complimentary consultation and free assessment of your podcasting goals (match the CTA here). You’ll speak with one of our experienced strategist who can share some initial thoughts, answer any questions you may have, and learn more about your podcasting goals.
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