This post has been republished from the Enrollment Marketer with permission. It was originally posted on...
Traditional marketing tactics have become less effective and more expensive. There was a time where cold calling, cold emails, interruptive ads, and marketer-centered tactics may have worked. Now, customers have more power than ever before. Businesses are now turning to SEO, blogging, and customer-centric tactics to attract new customers.
To understand if your marketing tactics are falling short, ask yourself these three questions:
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The very first thing we do when assessing an inbound marketing strategy is to understand how your business works, what your ideal customer looks like, and what your business goals and objectives are.
Once we have this foundational information, we will work with you to craft a strategy and plan that will allow you to reach those goals. We’ll also use this information to prioritize any marketing activities, tying potential traffic gains to desired business outcomes.
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