As someone who works in enrollment marketing or management for a higher education institution, you're probably familiar...
Traditional marketing tactics have become less effective and more expensive. There was a time where cold calling, cold emails, interruptive ads, and marketer-centered tactics may have worked. Now, customers have more power than ever before. Businesses are now turning to SEO, blogging, and customer-centric tactics to attract new customers.
To understand if your marketing tactics are falling short, ask yourself these three questions:
We will review all aspects of your current inbound marketing process and provide a complimentary report. This report will outline what you’re currently doing well and what you may need to improve on. This will help you:
We can help you build a 3-step approach to help your organization master inbound marketing. We can define the strategy, build the engine and execute campaigns.
The very first thing we do when assessing an inbound marketing strategy is to understand how your business works, what your ideal customer looks like, and what your business goals and objectives are.
Once we have this foundational information, we will work with you to craft a strategy and plan that will allow you to reach those goals. We’ll also use this information to prioritize any marketing activities, tying potential traffic gains to desired business outcomes.
Here’s how it works:
Increase your website’s visibility in search engines by creating content that your buyers crave, need and love. Our data-driven methodology guides us in the creation of SEO-friendly blog content that ranks highly in search results, gets shared on social media, and gets you in front of more qualified traffic.Discuss your needs with our consultants.
Capture more qualified leads and keep prospects moving down the funnel with premium content offers and custom-designed landing pages in HubSpot that drive visitors to take action. Build a library of assets that will turn your website into a personalized, lead generating machine that’s aligned to serve each stage of the buyer’s journey.See if we’re a good fit.
Never be in the dark about the performance of your campaigns. As a certified Databox Partner, we can provide you with access to beautiful, real-time dashboards that put all Key Performance Indicators front and center for your full team.Request a live demo.
Nurture your leads closer to sales-readiness with marketing automation. Tailor automated email follow-up to your leads’ behavior, location and interests. Trace closed-won deals back to the exact keyword that generated the lead to understand the true impact of your campaigns. Track every interaction of each lead, get revisit notifications, and see which pages capture the best leads.See if we’re a good fit.
Receive a no-obligation Inbound Marketing assessment by submitting the form. You’ll speak with an experienced Inbound Marketing Strategist who can share more about our services and help you determine the best path forward.
“I want people to experience what it’s like to be a part of our community.” “We need to do a better job telling...