Our Mission

At Pepperland, everything we do is driven by our core values of curiosity, creativity, innovation, integrity, passion, and persistence—qualities that form the bedrock of our team, our culture, and the work we do. These qualities enable us to work towards our mission of empowering our clients to take ownership over their sales and marketing efforts.

Our Mission
Our Story

Our Story

Pepperland Marketing is a growth-driven agency located in Cheshire, Connecticut. Founded in 2015, we’ve got deep experience in helping our clients identify and understand the challenges and opportunities their businesses are facing—and in using that understanding to craft sales and marketing strategies that excel.

Whether you are trying to grow traffic to your website, convert visitors into leads, acquire more customers, or simply make better use of your marketing stack, we’ve got the expertise and skill set necessary to help you reach all of your goals.

Our Core Values

Here at Pepperland, everything that we do is informed and guided by the following core values:

Growth: As a marketing agency, it might sound cliché to say that we are driven by growth, but it’s true! In addition to working every day to help our clients grow their businesses, we are constantly looking to challenge ourselves, improve our skills, and grow into better versions of ourselves.

Innovation: With years of experience behind us, we know what works and what doesn’t. But that doesn’t mean that we’ve lost our sense of curiosity, inquisitiveness, and creativity. We are always looking for new opportunities to be innovative for ourselves and our clients. 

Persistence: Sometimes, no matter how well you plan and execute upon a strategy, you will fall short of your original expectations. What makes us different is in how we react to these challenges: With persistence and drive that empower us to regroup, adapt, and pivot in order to get back on course.

Clarity: Marketing, sales, and SEO is all about communication. As such, we understand just how important clarity is to helping you reach your sales and marketing goals. That’s why in everything we do—the content we create, the reports we generate, our everyday communications—we are guided by a drive toward clarity. 

Leadership: We refuse to simply coast through work and life doing the bare minimum to be successful. Instead, we strive to be leaders in our field and use our expertise to empower our clients to be leaders in theirs.

Integrity: We’re willing to compromise on a lot, but never on our values. 

Our Core Values

Industries We Love

At Pepperland Marketing, our ideal client is someone who wants to learn from us as we help them grow traffic to their website, generate qualified leads, and acquire customers—regardless of their industry or niche. We have extensive experience working with clients in the Higher Education, Private and Independent K-12, Manufacturing and Supply Chain, Architecture and Design, and Software as a Service (SaaS) industries, amongst others.

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Higher Education

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Independent Schools

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Manufacturing & Supply Chain

Meet the Team

Sean Henri

Sean Henri

Founder and CEO

Sean is the Founder and CEO of Pepperland, and acts as the lead strategist on the team, helping clients develop strategies to increase traffic and leads in support of their sales and marketing goals, and then guiding the Pepperland team in the execution of those plans. Prior to starting the agency, he held marketing leadership roles across a variety of industry verticals and both B2B and B2C companies, exposing him to a broad range of marketing challenges. When not at work, Sean can be found playing with his three young boys, enjoying the outdoors, or volunteering with his son's Cub Scout pack.

Will Purcell

Will Purcell

Marketing Strategist

Will joined the Pepperland team with a background in journalism and broadcasting. In addition to previously covering athletic and political events, he served as the Sports Information Director for Millsaps College and worked with the Kansas City Chiefs during the 2014 season. He helps with all inbound and content efforts, and has become our newest Marketing Strategist. Outside of Pepperland, Will enjoys playing golf, college football, baseball, coffee, and dogs.


Kelly Henri

Chief People Officer

Kelly keeps the business running behind the scenes with business strategy, HR management and administrative tasks. In addition to her work with Pepperland, Kelly is mom to three wild and crazy boys, and is a pediatric nurse practitioner.

Jess McCaughey

Jessica McCaughey

Enrollment Marketing Strategist

Jess serves as a strategist for enrollment marketing efforts, creatively and strategically developing inbound marketing plans. Prior to joining Pepperland, Jess developed an extensive career in higher education. Starting as a college tour guide, Jess was able to advance into positions such as an Admission Counselor, Assistant Director of Admissions, Social Media Specialist, Associate Director of Visit Experience, and, ultimately, a Director of Undergraduate Recruitment. She has experience with an array of schools, ranging from small to large, private and public, liberal arts to business focused. Jess is passionate about recruiting the right fit student for an institution. Off the clock Jess enjoys traveling, being a dog mom, and gardening.


Michael Boyles

Content Marketing Specialist

As one of Pepperland’s Content Marketing Specialists, Michael is responsible for creating and optimizing content for Pepperland and its clients. Outside of work, Michael lives in the middle of nowhere with his wife, dog, rabbits, and chickens. He spends his free time hanging out with his wife, composing music, playing piano, or listening to audiobooks. He is always open to having comprehensive conversations about marketing, Star Wars, or both.

Eric Bakken

Eric Bakken

Paid Media Specialist

Eric manages, measures, and optimizes campaigns across all paid marketing platforms at Pepperland. He has worked within the digital marketing field for over 6 years and has experience managing campaigns across many industries. He enjoys staying up-to-date with digital marketing trends and developing campaign strategies. In his free time, you can find Eric discovering new trails while mountain biking.

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Kaisley Alvarez

SEO Specialist

As an SEO Specialist at Pepperland., Kaisley focuses on all-things Search Engine Optimization, from on-page optimization, technical SEO analysis, keyword research, crawl issue analysis, to content creation and link building. In her free time, she enjoys drawing, crafting projects, and exercising.


Kate Gibson

Editor & Copywriter

Kate is an Editor and Copywriter who strives to create engaging content for her clients. Before joining the Pepperland team, Kate started her career as a production editor working with major university presses, where she acted as a project manager for several high print-volume academic titles. In her free time, she loves to do anything active and is currently training to become a marathon runner.

Greg Rappa

Greg Rappa

Graphic Designer

Greg is Pepperland’s graphic designer. With more than 6 years of professional experience in web and print design, he’s passionate about creating engaging visuals and memorable digital experiences that are tailored to a target audience. He focuses on developing user-centric designs that drive action and always align with marketing objectives.