Who We Are, What We Do & Why We Do It
At Pepperland, everything we do is driven by our core values of curiosity, creativity, innovation, integrity, passion, and persistence—qualities that form the bedrock of our team, our culture, and the work we do. These qualities enable us to work towards our mission of empowering our clients to take ownership over their sales and marketing efforts
Pepperland Marketing is a growth-driven agency located in Cheshire, Connecticut. Founded in 2015, we’ve got deep experience in helping our clients identify and understand the challenges and opportunities their businesses are facing—and in using that understanding to craft sales and marketing strategies that excel.
Whether you are trying to grow traffic to your website, convert visitors into leads, acquire more customers, or simply make better use of your marketing stack, we’ve got the expertise and skill set necessary to help you reach all of your goals.
Here at Pepperland, everything that we do is informed and guided by the following core values:
Growth: As a marketing agency, it might sound cliché to say that we are driven by growth, but it’s true! In addition to working every day to help our clients grow their businesses, we are constantly looking to challenge ourselves, improve our skills, and grow into better versions of ourselves.
Innovation: With years of experience behind us, we know what works and what doesn’t. But that doesn’t mean that we’ve lost our sense of curiosity, inquisitiveness, and creativity. We are always looking for new opportunities to be innovative for ourselves and our clients.
Persistence: Sometimes, no matter how well you plan and execute upon a strategy, you will fall short of your original expectations. What makes us different is in how we react to these challenges: With persistence and drive that empower us to regroup, adapt, and pivot in order to get back on course.
Clarity: Marketing, sales, and SEO is all about communication. As such, we understand just how important clarity is to helping you reach your sales and marketing goals. That’s why in everything we do—the content we create, the reports we generate, our everyday communications—we are guided by a drive toward clarity.
Leadership: We refuse to simply coast through work and life doing the bare minimum to be successful. Instead, we strive to be leaders in our field and use our expertise to empower our clients to be leaders in theirs.
Integrity: We’re willing to compromise on a lot, but never on our values.
At Pepperland Marketing, our ideal client is someone who wants to learn from us as we help them grow traffic to their website, generate qualified leads, and acquire customers—regardless of their industry or niche. We have extensive experience working with clients in the Higher Education, Private and Independent K-12, Manufacturing and Supply Chain, Architecture and Design, and Software as a Service (SaaS) industries, amongst others.
Prior to joining the Pepperland team, Tim worked in the publishing industry, where he sharpened his writing, editing, and storytelling skills, priming him for his role as one of Pepperland’s chief copywriters and content strategists. In his current role, he oversees the creation of content ranging from blog posts and ebooks to pillar pages, email campaigns, and social media. He likes cats, coffee, and writing about money (like a nerd).
Ryan assists in the development of all inbound marketing efforts. He helps to develop content designed to increase traffic and capture leads. He tracks and analyzes all aspects of website traffic, lead capture, and optimization. Identifying and fixing SEO errors has become one of his favorite challenges. We know, it’s nerdy. He has helped produce emerging content strategies and continues to be up to date with emerging marketing trends.
Kelsey conducts the research which drives our marketing strategies. From keyword research and content planning to buyer persona and subject matter expert interviews, she finds the evidence we need to make confident, data-driven decisions. Kelsey is focused on the areas of research, content creation, and strategy and takes a supporting role in all inbound marketing efforts. In her free time, you can find her at a local coffee shop or the beach.
Will joins the Pepperland team with a background in journalism and broadcasting. In addition to previously covering athletic and political events, he served as the Sports Information Director for Millsaps College and worked with the Kansas City Chiefs during the 2014 season. He helps with all inbound and content efforts at Pepperland and enjoys college football, baseball, coffee, and dogs.
Kayley assists in all SEO efforts at Pepperland, including on-page optimization, technical SEO analysis, keyword research, and link-building outreach. She is focused on increasing organic traffic levels from search engines in support of sales and marketing goals. Outside of the office, Kayley is a professional makeup artist, amateur baker, and dog mom.
Eric manages, measures, and optimizes campaigns across all paid marketing platforms at Pepperland. He has worked within the digital marketing field for over 6 years and has experience managing campaigns across many industries. He enjoys staying up-to-date with digital marketing trends and developing campaign strategies. In his free time, you can find Eric discovering new trails while mountain biking.
Greg is Pepperland’s graphic designer. With more than 6 years of professional experience in web and print design, he’s passionate about creating engaging visuals and memorable digital experiences that are tailored to a target audience. He focuses on developing user-centric designs that drive action and always align with marketing objectives.
Kayla is excited to be joining the Pepperland team as an intern and learning the necessary skills in campaign strategies, brand awareness and social media optimization. When she’s not at her internship, she’s working as a graphic designer for a publishing company. She enjoys hiking, photography and creating content.