Blog | Pepperland Marketing

How to Use Instagram Stories in Higher Education Marketing

07/12/2023

In higher education, it’s imperative to remain relevant and connected to prospective students and the school community...

Avoid Burnout as a Higher Education Social Media Manager

04/24/2023

Burnout has become an increasingly common problem for social media specialists in higher education. According to Inside...

How to Manage User Generated Content in Higher Education

03/28/2023

As Instagram continues to be a top platform for college students, universities are able to utilize the social channel...

5 Universities Using TikTok to Showcase Campus Life

03/24/2023

While social media has become a driving force in higher education marketing, there’s only one social platform that has...

TikTok in Higher Education Marketing: 5 Tactics to Try

03/23/2023

As TikTok continues to dominate social media, universities and colleges are using the platform as a marketing tool to...

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Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.

Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.

Tamara Day

Tamara, a former Content Marketing Intern at Pepperland, studied Advertising, and graduated in May 2023. She Enjoys piano, drawing, writing, and singing.

How to Use Instagram Stories in Higher Education Marketing

Avoid Burnout as a Higher Education Social Media Manager

How to Manage User Generated Content in Higher Education

5 Universities Using TikTok to Showcase Campus Life

TikTok in Higher Education Marketing: 5 Tactics to Try

Learn About

Higher Education

K-12 / Independent Schools

Enrollment Marketing Strategy

Student Recruitment

SEO & Website Strategy

Paid Media & Campaigns

Content & Messaging

Enrollment Analytics

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Tamara Day

Tamara, a former Content Marketing Intern at Pepperland, studied Advertising, and graduated in May 2023. She Enjoys piano, drawing, writing, and singing.

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