How to Build Buyer Personas to Attract the Right Customers

08/11/2016
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As you produce content for your website, are you addressing people who are CEO’s of their business or a recent college...

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Creating Personas When Customer Interviews Aren’t An Option

05/17/2016
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Buyer personas give you a snapshot of your ideal customer and allow you to better understand their challenges that your...

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Using Data, Research, and Surveys to Guide Your CRO Strategy

05/13/2016
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In order to optimize your website for conversion, you first need to find out what will push your audience to convert....

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How To Use Student Personas To Increase Applications (Plus Free Toolkit)

04/03/2016
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Student personas are semi-fictional representations of your ideal student applicant, covering everything from basic...

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Using Google Analytics for Conversion-Rate Optimization: A Step-By-Step Guide (Part 1 of 3)

01/30/2016
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Google Analytics is one of the most powerful conversion-rate optimization tools available to marketers. Knowing more...

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Making The Case For Inbound: How To Use The Toulmin Model of Argument To Convince Your Peers

01/07/2016
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Inbound marketing is undoubtedly more effective than traditional marketing tactics, yet it can be difficult to persuade...

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[Hubspot Hack] A Step-By-Step Guide To Adding Social Tags To Your Hubspot Landing Pages

09/25/2015
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Adding social markup to your landing pages can help your clickthrough rates and engagement on social posts skyrocket....

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How To Integrate Challenger Into Your Content Marketing Strategy [GUIDE]

09/24/2015
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To implement the challenger methodology into your organization’s sales process, both the sales and marketing teams need...

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