Sean Henri

Sean is Pepperland's Founder/CEO. He shapes school strategies, draws from diverse marketing leadership, and enjoys family time and Cub Scout volunteering.

How to Measure Call-to-Action Impressions Using Google Tag Manager

10/26/2017
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You know that your traffic has gone up. Way up. But you’re still not hitting your lead generation goals. This is not...

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The 3 Types of Content Pillar Pages & When to Use Them

09/22/2017
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If you’re a marketer or work with a marketer, then chances are good that you’ve heard the phrase “Pillar Content” or...

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5 Ways to Get More Value out of Your Databox Google Analytics Dashboard

09/20/2017
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The Google Analytics KPI Dashboard helps you and your team focus in on the metrics that matter from your Google...

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Does Social Sharing Improve Search Rankings?

08/04/2017
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Creating high quality content that answers your prospects’ questions and guides them along their journey is an...

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What is a Marketing Scorecard? [With Examples]

05/15/2017
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A marketing scorecard is a data-driven marketing measurement tool that aligns activities to business strategy and...

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How to Capture Google Analytics Traffic Source Data with HubSpot Forms

05/05/2017
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Today’s buyers conduct most of their research online, making it critical that you’re able to understand how people are...

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7 HubSpot Marketing Automation Workflows That Will Keep Your CRM Running Squeaky Clean

03/29/2017
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Have you taken a close look at the state of your CRM lately? Is your sales team keeping up with their tasks? Are all...

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5 Creative Ways Marketers Can Use 360-Degree Video to Highlight Experiences

02/14/2017
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With Facebook, YouTube, and Twitter all supporting 360-degree video, and the cost of cameras plummeting, virtual...

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How Sales Managers Can Convince Their Teams to Embrace Their CRM

01/18/2017
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When modern customer relationship management solutions (CRMs) first burst onto the scene in the early 2000s, they...

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Prioritizing Prospecting Efforts: Knowing Which Leads to Call and When to Call Them

01/01/2017
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Knowing which leads to focus on first can be the difference between your business succeeding and failing. If you waste...

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Why Videos and Search Engines Go Together Like Peanut Butter and Jelly

12/20/2016
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Online videos have emerged as one of the most powerful marketing mediums we have today. More than 60% of businesses use...

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How To Increase Subscribers With Leadin and the HubSpot CRM

08/19/2016
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Traffic to your website has skyrocketed since you started blogging a year ago. It seems like things are really starting...

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Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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