Sean Henri

Sean is Pepperland's Founder/CEO. He shapes school strategies, draws from diverse marketing leadership, and enjoys family time and Cub Scout volunteering.

How to Pick A Topic for Your Pillar Page

04/06/2018
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Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process,...

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Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

02/11/2018
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When it comes to becoming a more data-driven marketing team, web analytics tools like Google Analytics, Google Tag...

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3 Creative Ways To Fix ‘Soft 404’ Errors On Your Website

02/06/2018
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When it comes to optimizing your website, removing any errors that could negatively impact your SEO rankings is...

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9 Warning Signs Your Google Analytics Data is Inaccurate

01/04/2018
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How to Determine Your Google Analytics Implementation Needs an Audit Google Analytics is an essential tool for...

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9 Epic Content Pillar Page Examples (And Why They Work)

11/26/2017
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If you’re looking for examples of pillar pages, you’re most likely thinking of creating a pillar page of your own, and...

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How To Measure The Performance of Topic Clusters

11/20/2017
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Analyzing The Impact Topic Clusters and Pillar Pages Have on SEO, Traffic, Website Engagement and Conversions For...

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How to Measure Call-to-Action Impressions Using Google Tag Manager

10/26/2017
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You know that your traffic has gone up. Way up. But you’re still not hitting your lead generation goals. This is not...

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The 3 Types of Content Pillar Pages & When to Use Them

09/22/2017
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If you’re a marketer or work with a marketer, then chances are good that you’ve heard the phrase “Pillar Content” or...

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5 Ways to Get More Value out of Your Databox Google Analytics Dashboard

09/20/2017
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The Google Analytics KPI Dashboard helps you and your team focus in on the metrics that matter from your Google...

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Does Social Sharing Improve Search Rankings?

08/04/2017
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Creating high quality content that answers your prospects’ questions and guides them along their journey is an...

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What is a Marketing Scorecard? [With Examples]

05/15/2017
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A marketing scorecard is a data-driven marketing measurement tool that aligns activities to business strategy and...

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How to Capture Google Analytics Traffic Source Data with HubSpot Forms

05/05/2017
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Today’s buyers conduct most of their research online, making it critical that you’re able to understand how people are...

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Learn About

Pepperland Marketing Roundtable
Marketing
These inbound marketing tips and strategies will help you build a marketing strategy designed to appeal to today’s modern, empowered buyers.
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Pepperland Marketing Sales
Sales
Looking for advice to improve and modernize your sales strategy? These inbound sales tips and advice will help you empower your sales team.
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Pepperland Marketing Technical SEO
SEO
SEO should be the bedrock of your marketing strategy. Use these tips and advice to improve the health of your website and your content to rank higher in search.
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Pepperland Marketing Podcasting
Podcasting
Are you considering launching a podcast for your business? These tips, strategies, and advice will help you conceptualize and launch your podcast.
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Pepperland Content Marketing Strategy Session
Content Marketing
What role might content play in growing your business? These tips, strategies, and advice will help you generate and execute upon a content marketing strategy.
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