The Pepperland Blog

In the world of higher education, social media has become an essential tool for promoting your school, connecting with...

Journalism is an essential part of today’s society. It’s meant to inform the public about current events on both a...

If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

There are numerous ranking factors that marketers need to be aware of and resolve to remain competitive in website...

Today, the most accurate way to determine a person's health is by checking their vitals. This same logic goes for your...

Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

It is clear that the best way to make a great first impression to potential customers is through your website. This is...

If it’s been a few years since you last defined and implemented your brand voice across your organization’s content...

If your organization has recently gone through the process of defining a brand voice, that’s great! But defining your...

Developing student personas is a key step in planning your long-term content strategy for your college or...

Your marketing ROI is a measure of how much revenue marketing has generated versus how much you’ve spent on marketing....

If you want to improve your content marketing efforts, a thorough content audit is a great place to start. And, one of...