How to Create a Social Media Calendar to Plan your Content

07/05/2023
Share

In today's digital landscape, where social media has become an essential platform for communication and engagement,...

read more

How to Develop a Social Media Strategy in Higher Education

05/05/2023
Share

In the world of higher education, social media has become an essential tool for promoting your school, connecting with...

read more

Top 7 Alternative Career Paths For Journalists

11/23/2022
Share

Journalism is an essential part of today’s society. It’s meant to inform the public about current events on both a...

read more

How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
Share

If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

read more

Why Page Speed Affects SEO Ranking

01/31/2022
Share

There are numerous ranking factors that marketers need to be aware of and resolve to remain competitive in website...

read more

The Ultimate Guide to Core Web Vitals For A Healthy Website

01/31/2022
Share

Today, the most accurate way to determine a person's health is by checking their vitals. This same logic goes for your...

read more

Importance of Having a Facebook Ads Conversion Funnel

11/29/2021
Share

Running an effective campaign through Facebook Ads requires you to do more than reach your target audience with an...

read more

5 Ways To Improve Website Loading Speed

11/23/2021
Share

It is clear that the best way to make a great first impression to potential customers is through your website. This is...

read more

How to Conduct a Brand Voice Audit

09/18/2020
Share

If it’s been a few years since you last defined and implemented your brand voice across your organization’s content...

read more

What is a Brand Voice Chart, and How Do You Use One?

09/17/2020
Share

If your organization has recently gone through the process of defining a brand voice, that’s great! But defining your...

read more

3 Types of Student Personas You Might Be Overlooking

09/10/2020
Share

Developing student personas is a key step in planning your long-term content strategy for your college or university....

read more

How to Measure and Improve Your Inbound Marketing ROI

09/04/2020
Share

Your marketing ROI is a measure of how much revenue marketing has generated versus how much you’ve spent on marketing....

read more
1 2 3 4 5 Next

Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
read more
School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
read more
Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
read more
Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
read more
Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
read more
Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
read more
Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
read more
Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
read more

Stay Updated

Join our email list to get a weekly digest of the latest enrollment marketing insights from the Pepperland Marketing team.