The Pepperland Blog

Your marketing ROI is a measure of how much revenue marketing has generated versus how much you’ve spent on marketing....

It’s important for marketers to know whether or not their marketing strategies are doing what they’re supposed to do....

As a marketing manager, it’s important that you’re able to speak to the value of marketing for your organization. To do...

If you’re a marketer tasked with setting a website traffic target for your organization, you might be overwhelmed or...

Having clear goals in place for your content marketing campaigns will help guide your efforts and make it easier for...

Having clear goals in place for your email marketing campaigns will help guide your efforts and make it easier for you...

No matter where you are in your career—or life—setting goals is a constant expectation. Without goals, you’ll lack a...

Marketing goals will provide a roadmap for your marketing efforts, further align your efforts with key business...

Content is a great way for a website to increase traffic, drive leads, and boost outreach. However, without the proper...

A content management system, or CMS, is software used to create and manage digital content. There are dozens of CMS...

With virtual meetings and people working from home continuing to grow, it makes sense why you landed on this article....

It’s no secret that technology has dramatically improved the way we communicate and interact with each other. In order...