The Pepperland Blog

It’s no secret that sales has changed a lot over the past decade or so. Technology has really played a big role in that...

Look, we all know that cold calling has been the norm for salespeople for a long time. And it makes sense: In days...

Marketing email automation is a truly powerful tool for today’s marketers and salespeople: When used correctly, it can...

With Facebook, YouTube, and Twitter all supporting 360-degree video, and the cost of cameras plummeting, virtual...

For a number of reasons, marketers get the short end of the stick when it comes to the respect department.

Every manager wants their sales team to do one thing—sell more—but this is often easier said than done. Truth is, to be...

The ultimate goal of your marketing team is (or at least should be) to help generate more qualified leads for the sales...

If you had to boil down the purpose of your marketing team into a single sentence, what would it be? My guess is that...

If you’re working in sales today, then you know as well as everyone that cold-calling is as good as dead. Now that...

It’s no secret that the sales process has been changing dramatically over the last decade. Buyers are becoming more and...

A Customer Relationship Management program (CRM) is a powerful tool. It keeps information about customers centralized...

If your company is like a lot of companies today, you’ve noticed a rift of sorts between your Sales and Marketing...