The Pepperland Blog

If you had to boil down the purpose of your marketing team into a single sentence, what would it be? My guess is that...

If you are a business owner, I’m sure that you’re familiar with competition between your Sales and Marketing teams....

If you’re working in sales today, then you know as well as everyone that cold-calling is as good as dead. Now that...

It’s no secret that the sales process has been changing dramatically over the last decade. Buyers are becoming more and...

A Customer Relationship Management program (CRM) is a powerful tool. It keeps information about customers centralized...

Knowing which leads to focus on first can be the difference between your business succeeding and failing. If you waste...

Traditionally, salespeople have only a few avenues of interacting with prospects and generating their own leads. They...

Online videos have emerged as one of the most powerful marketing mediums we have today. More than 60% of businesses use...

If your company is like a lot of companies today, you’ve noticed a rift of sorts between your Sales and Marketing...

The best inbound marketing campaigns have a foundation of quality content. It's what attracts and encourages your...

Conversion rate optimization is much more than a task on your to-do list and one which does not limit itself to time....

When it comes to marketing automation, there is a lot of misinformation out there. From faulty assumptions to a simple...