Improving School Search Ad Performance: Give Prospective Parents What They Want

06/30/2024
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When schools advertise on Google or other search engines, it’s all too easy to burn through a few thousand dollars...

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Threads: How Higher Ed Marketers Can Gain Early Leverage

09/06/2023
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While social media has experienced a recent influx of new platforms and social features, including TikTok and Instagram...

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How to Use Instagram Stories in Higher Education Marketing

07/12/2023
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In higher education, it’s imperative to remain relevant and connected to prospective students and the school community...

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How to Create a Social Media Calendar to Plan your Content

07/05/2023
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In today's digital landscape, where social media has become an essential platform for communication and engagement,...

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Marketing as a Guide: A New Way to Recruit and Retain Student Families

06/19/2023
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How To Build a Strong Social Media Team in Higher Education

05/19/2023
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Social media has become an essential part of our daily lives and transformed the way higher education institutions...

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How to Develop a Social Media Strategy in Higher Education

05/05/2023
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In the world of higher education, social media has become an essential tool for promoting your school, connecting with...

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Avoid Burnout as a Higher Education Social Media Manager

04/24/2023
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Burnout has become an increasingly common problem for social media specialists in higher education. According to Inside...

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5 Types of Content to Include in your College's Instagram Strategy

03/31/2023
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As enrollment marketers, we are constantly trying to find new ways to reach potential students. The new generation of...

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6 Examples of Successful Higher Education Instagram Campaigns

03/31/2023
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Executing unique Instagram campaigns is just as important as your routine daily posts. Even though the two may seem...

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24 Statistics Proving The Power Of Instagram In Higher Education

03/31/2023
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As more college-aged students join Instagram, using the platform as a marketing tool grows more beneficial....

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How To Leverage Paid Media for Higher Education To Gain New Leads

03/29/2023
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It's becoming increasingly important for higher education institutions to find effective ways to reach potential...

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