5 Reasons Why an SEO Audit is Worth The Money

12/10/2022
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It’s impossible to overstate the importance of search engine optimization (SEO) for today’s organizations. A...

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Top 7 Alternative Career Paths For Journalists

11/23/2022
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Journalism is an essential part of today’s society. It’s meant to inform the public about current events on both a...

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What Can You Do With Blogging Skills? 9 Career Paths

11/02/2022
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Blogging is a popular medium for writers. You might have the misconception, however, that you can't make a living from...

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7 Top Employers Hiring Content Marketing Specialists in Connecticut

08/04/2022
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Content marketing is an exciting field that's rapidly growing, and with the recent surge in hybrid and remote jobs,...

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30 Skills Content Marketing Specialists Need to Stay Competitive

07/14/2022
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Content marketing is becoming an increasingly popular avenue for companies to pursue. It's a necessary ingredient for...

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5 Ways to Capture Stories from Students & Alumni

06/13/2022
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As someone who works in enrollment marketing or management for a higher education institution, you're probably familiar...

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What Does a Content Marketing Specialist Do?

05/26/2022
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Content marketing is an incredibly exciting branch of marketing. Effective content helps companies reach the right...

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How to Use the Jobs-to-be-Done Theory to Guide Your School Website Redesign

05/03/2022
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“I want people to experience what it’s like to be a part of our community.” “We need to do a better job telling our...

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How Website Traffic Is Affecting PK-12 Enrollment and How to Fix It

04/01/2022
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It’s beginning to sound like a broken record in education enrollment: numbers are down. Census data has long warned of...

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How to Create Free Landing Pages for Schools (With Checklist)

03/29/2022
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If you’re reading this you may be asking yourself, “Does my school really need landing pages?” The answer is yes!...

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How to Become a Content Marketing Specialist

03/15/2022
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Have you ever heard the expression, “content is king”? This statement holds a lot of weight in marketing. Although an...

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How To Get a Remote Entry-Level Marketing Job: 14 Tips

02/22/2022
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Imagine you’re trying to land a job at your dream company. You’ve done everything right and completed multiple...

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Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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