How to Create and Leverage Student Personas for Higher Education

09/10/2021
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In this guide, you’ll learn: What student personas are  How they are used in higher education enrollment marketing How...

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3 Types of Student Personas You Might Be Overlooking

09/10/2020
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Developing student personas is a key step in planning your long-term content strategy for your college or...

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4 Ideas for High-Converting College Enrollment Marketing Campaigns

08/24/2020
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Well organized campaigns are a key component of your content marketing strategy and overall inbound marketing approach...

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The Role Content Plays in Marketing for Higher Education

08/04/2020
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Content plays a key role in marketing for higher education institutions. In any form, content allows colleges and...

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10 KPIs that Higher Education Marketers Should Be Tracking

07/21/2020
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Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost...

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3 Key Elements of a Successful Enrollment Marketing Plan

07/16/2020
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Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for...

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4 Factors to Consider When Mapping the Student Journey

07/10/2020
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In the world of inbound marketing it’s common practice to create a map of the buyer’s journey. For higher education...

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How Blogging Improves Your School’s Reach Within the Local Community

07/08/2020
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If you want to grow your school’s reach, the local community is a great place to start. And, perhaps the best way to...

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How to Set SMART Marketing Goals for Your Enrollment Funnel

07/08/2020
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Having clear goals in place for your enrollment marketing strategy will help guide your efforts and make it easier for...

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How to Identify Gaps In Your Enrollment Funnel

06/26/2020
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Each and every stage of the enrollment funnel plays an important role in overall performance. As an enrollment...

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Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
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In today’s environment where students can find college-related information online with the click of a mouse, inbound...

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3 Marketing Strategies to Increase Student Enrollment You Might be Missing

06/09/2020
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In this article, we’ll discuss three marketing strategies to increase student enrollment that you might be missing. You...

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