Carly Maher

3 Types of Student Personas You Might Be Overlooking

09/10/2020
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Developing student personas is a key step in planning your long-term content strategy for your college or university....

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50 Blog Topic Ideas for Colleges and Universities

07/10/2017
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It’s no secret that the role of content in higher education marketing is significant. Maintaining a regularly updated...

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5 Ways to Get More Value from Your University’s Thank You Pages

07/03/2017
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Great job! A prospective student has clicked on a content offer on your website, is intrigued, and submits a form to...

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5 Rules of Effective CTAs in Higher Ed Marketing

06/26/2017
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The kind of content your university produces should align with the curiosity and needs of your ideal students. For this...

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3 Student Engagement Channels to Utilize In Higher Ed Marketing

06/19/2017
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Administrative professionals in the higher ed field have begun, out of necessity, to view and push the idea of their...

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