Kayley Blanchard

5 Reasons Why an SEO Audit is Worth The Money

12/10/2022
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It’s impossible to overstate the importance of search engine optimization (SEO) for today’s organizations. A...

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SEO Agency Vs. In-House SEO: Which Is Right for Your Company?

05/03/2021
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For today’s businesses, following SEO best practices is crucial for success. A properly optimized website will rank...

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Indexed, Though Blocked by Robots.txt: How to Fix It

01/21/2021
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If you’re overseeing your company’s technical SEO efforts or you’re tasked with growing traffic to a website, Google...

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How to Set (and Achieve) Your SEO Goals

10/21/2020
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Having clear SMART goals in place for your SEO strategy will help guide your efforts and make it easier for you to...

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9 Essential SEO KPIs That You Should Be Tracking

10/07/2020
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A strong Search Engine Optimization (SEO) strategy allows digital marketers to maximize their visibility in search...

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How to Measure and Improve Your Inbound Marketing ROI

09/04/2020
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Your marketing ROI is a measure of how much revenue marketing has generated versus how much you’ve spent on marketing....

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4 Simple Ways to Measure Marketing Effectiveness

08/26/2020
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It’s important for marketers to know whether or not their marketing strategies are doing what they’re supposed to do....

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Using SMART Goals to Enhance Your Inbound Marketing Strategy

08/17/2020
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The goals that you set for your inbound marketing strategy should be specific, measurable, attainable, relevant, and...

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Website Traffic Goals: How Much Do You Really Need?

07/28/2020
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If you’re a marketer tasked with setting a website traffic target for your organization, you might be overwhelmed or...

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10 KPIs that Higher Education Marketers Should Be Tracking

07/21/2020
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Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost...

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9 Content Marketing KPIs You Need to Track

07/17/2020
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According to a recent study by SEMrush, 77 percent of companies say they have a content marketing strategy in place.

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The Top 10 Email Marketing KPIs to Measure Campaign Success

07/13/2020
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Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs in the...

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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