Blog | Pepperland Marketing | Kayley Blanchard (2)

07/08/2020

Having clear goals in place for your enrollment marketing strategy will help guide your efforts and make it easier for...

07/01/2020

Having clear goals in place for your content marketing campaigns will help guide your efforts and make it easier for...

06/24/2020

Having clear goals in place for your email marketing campaigns will help guide your efforts and make it easier for you...

06/22/2020

No matter where you are in your career—or life—setting goals is a constant expectation. Without goals, you’ll lack a...

03/05/2020

Key Performance Indicators (KPI’s) are one of the most important elements of an effective marketing strategy, yet so...

02/24/2020

“Submitted URL Not Found (404)” For marketers and webmasters alike, this is a frustrating error message commonly seen...

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Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.