How to Conduct a Brand Voice Audit

09/18/2020
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If it’s been a few years since you last defined and implemented your brand voice across your organization’s content...

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3 Types of Student Personas You Might Be Overlooking

09/10/2020
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Developing student personas is a key step in planning your long-term content strategy for your college or...

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Creating a Successful Blog Post for a School

05/19/2020
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Creating a blog is an outstanding way to grow your reach within the local community and beyond. For independent...

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Buyer Persona Template: What Goes Into a Great Persona

02/20/2020
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An accurate buyer persona is a hallmark of a high-quality inbound marketing campaign. Without one, it will be...

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Student Persona Interview Guide: 40 Questions to Ask

02/07/2020
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You probably already know what student personas are and why they’re important to your marketing efforts. Now it’s time...

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4 Steps to Creating More Accurate Student Personas

11/05/2019
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The first step in creating an inbound marketing plan for your college or university should always be to start with an...

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How to Build Buyer Personas to Attract the Right Customers

08/11/2016
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As you produce content for your website, are you addressing people who are CEO’s of their business or a recent college...

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Creating Personas When Customer Interviews Aren’t An Option

05/17/2016
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Buyer personas give you a snapshot of your ideal customer and allow you to better understand their challenges that your...

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How To Use Student Personas To Increase Applications (Plus Free Toolkit)

04/03/2016
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Student personas are semi-fictional representations of your ideal student applicant, covering everything from basic...

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