6 Email Marketing Best Practices for Higher Education

03/24/2023
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One of the most effective student recruitment tools at your disposal is email marketing. If used properly, it allows...

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10 Email Marketing Tips You Can Use to Promote your Blog

12/01/2020
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Email marketing is one of the most commonly used tactics for marketers across all industries. That’s one of the many...

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The Top 10 Email Marketing KPIs to Measure Campaign Success

07/13/2020
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Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs in the...

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Three Emails That Made More Than $300,000

06/30/2020
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Pepperland helped to design and implement an automated cart abandonment program with Shopify and HubSpot. In the 18...

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The Right and Wrong Way to Do Email Automation

04/05/2017
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The days of tailoring emails to individual leads is long gone: Today, we operate in the world of automated email...

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It’s Time to Hang Up the Phone: Cold Calling vs. Email Outreach

02/22/2017
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Look, we all know that cold calling has been the norm for salespeople for a long time. And it makes sense: In days...

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5 Email Marketing Mistakes That Are Killing Your Funnel

02/20/2017
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Marketing email automation is a truly powerful tool for today’s marketers and salespeople: When used correctly, it can...

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12 Email Mistakes You Shouldn’t Be Making

08/10/2016
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Many companies wonder why their email open and click-through rates are so low. The problem is that many fall into the...

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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