Why Every Marketing Team Needs Editorial Guidelines, and How to Create Your Own

09/21/2020
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Anyone involved in inbound marketing knows creating content is a key component of an effective inbound strategy. But...

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3 Types of Student Personas You Might Be Overlooking

09/10/2020
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Developing student personas is a key step in planning your long-term content strategy for your college or...

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Marketing for Higher Education: Why It’s Time To Shift To Inbound

06/18/2020
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In today’s environment where students can find college-related information online with the click of a mouse, inbound...

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10 of The Best Podcast Hosting Sites of 2022

04/09/2020
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Finding the right fit for your podcast hosting is one of the first steps you will take when creating a successful...

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How to Write a Podcast Script

03/08/2020
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Writing a script is an important step in planning for an upcoming podcast recording. In this article, we take a deep...

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How To Promote a Podcast: 10 Creative Marketing Tactics

03/02/2020
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You’re likely reading this blog post because you’re having some trouble building your podcast audience. By the time...

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Buyer Persona Template: What Goes Into a Great Persona

02/20/2020
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An accurate buyer persona is a hallmark of a high-quality inbound marketing campaign. Without one, it will be...

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7 Conferences Marketers in Higher Education should Consider in 2020

01/06/2020
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When it comes to growing your university’s overall outreach to future, current and former students, enhancing your...

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4 Steps to Creating More Accurate Student Personas

11/05/2019
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The first step in creating an inbound marketing plan for your college or university should always be to start with an...

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6 Business Podcasting Experts Share Their Equipment List

09/20/2019
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Creating and hosting a podcast related to your industry can be a great way of attracting qualified leads to your...

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User-Generated Content: How to Turn Your Customers into Promoters

03/23/2019
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As consumer behavior continues to shift alongside evolving technology, brands need to stay on top of the latest trends...

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6 Must-Attend Conferences for School Marketing Professionals

01/11/2019
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The world of marketing is constantly changing. Search engine algorithms evolve, new social media features appear, and...

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