The 3 Types of Content Pillar Pages & When to Use Them

09/22/2017
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If you’re a marketer or work with a marketer, then chances are good that you’ve heard the phrase “Pillar Content” or...

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The Pros and Cons of Pillar Content

09/21/2017
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When it comes to marketing and SEO, individuals and companies are always looking for the “next big thing” that can set...

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Two Ways to Get Double the Value Out of Your Content by Repackaging It as Video

09/06/2017
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If you work in content marketing then you know just how much time it takes to create high-quality content that is going...

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How to Decide Which of Your Blogs Should be Supplemented with Video

08/25/2017
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If you’re a content marketer, then you’ve heard what I’m about to say probably a million times the last few years:...

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Does Social Sharing Improve Search Rankings?

08/04/2017
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Creating high quality content that answers your prospects’ questions and guides them along their journey is an...

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Why Even Content Marketers Need to Get Good at Analytics

08/03/2017
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Analytics often gets a bad rap. Even among inbound marketers, analysis is something that you either love or...

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7 Free Chrome Extensions That Will Make Any Content Marketer’s Job Easier

07/25/2017
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If you’re a content marketer implementing an inbound marketing strategy, then you know just how challenging that job...

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How to do Inbound Marketing with WordPress

07/11/2017
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If you’re a content marketer, then there’s a good chance that WordPress is the CMS that you use to manage your content....

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5 Ways to Get More Value from Your University’s Thank You Pages

07/03/2017
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Great job! A prospective student has clicked on a content offer on your website, is intrigued, and submits a form to...

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3 Student Engagement Channels to Utilize In Higher Ed Marketing

06/19/2017
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Administrative professionals in the higher ed field have begun, out of necessity, to view and push the idea of their...

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The Millennial’s Choosing Methodology: 3 Ways the College Search Has Changed

05/19/2017
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Inbound marketing was born out of the changing needs of the current generation. It only makes sense that in choosing...

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Not Just for Sales: How Marketing Can Benefit from CRMs

04/12/2017
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A CRM can be a truly amazing asset for a sales team to use. They allow for increased efficiencies in the selling...

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