38 Free (or Cheap) Tools Content Marketers Need to Be Using

01/04/2019
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Back in 1996, Bill Gates wrote an essay in which he declared that “Content is King” on the internet. Twenty years...

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How to Create Topic Clusters and Pillar Page Content: A Tactical Guide for Growth-Driven Marketers

06/18/2018
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As an inbound marketer, you’ve likely seen a ton of content about the value of pillar pages and a topic-cluster...

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How to Identify Your Company’s Brand Voice (and Use it to Create Awesome Content)

06/15/2018
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Brand voice plays an incredibly important role in virtually every aspect of a company’s marketing efforts.

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How to Pick A Topic for Your Pillar Page

04/06/2018
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Choosing a topic for your Pillar Page, ebook, or next marketing campaign is step #1 in the content creation process,...

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How to Build Brand Trust with Content Marketing

03/14/2018
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Trust: In marketing, as in relationships, it’s one of the most important ingredients for success. Brands that engender...

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How Marketers Can Create Content That Ranks AND Gets Shared in 2023

03/01/2018
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If you’re a marketer—and even if you’re not—then you know just how important content is to getting your company found...

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Is a Web Analytics Audit Worth It? [Cost, Scope and Benefits]

02/11/2018
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When it comes to becoming a more data-driven marketing team, web analytics tools like Google Analytics, Google Tag...

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How to Optimize Video with your User’s Experience in Mind

01/31/2018
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When it comes to optimizing websites for search engines, a lot of time is typically dedicated to text and images....

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3 Ways You Can Leverage Existing Customers to Find New Ones

01/03/2018
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We’ve all been there: The end of the quarter is approaching, but you still haven’t hit your quota and your prospects...

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9 Stellar Examples of Editorial Mission Statements

12/01/2017
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We’ve written before about the fact that every company blog should prominently include an editorial mission statement....

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9 Epic Content Pillar Page Examples (And Why They Work)

11/26/2017
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If you’re looking for examples of pillar pages, you’re most likely thinking of creating a pillar page of your own, and...

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Why You Should Work with a HubSpot Partner Agency

10/25/2017
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Your business has been chugging along quite nicely for a number of years, but for some reason this year you’ve noticed...

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