5 Types of Content to Include in your College's Instagram Strategy

03/31/2023
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As enrollment marketers, we are constantly trying to find new ways to reach potential students. The new generation of...

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How to Manage User Generated Content in Higher Education

03/28/2023
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As Instagram continues to be a top platform for college students, universities are able to utilize the social channel...

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5 Universities Using TikTok to Showcase Campus Life

03/24/2023
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While social media has become a driving force in higher education marketing, there’s only one social platform that has...

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TikTok in Higher Education Marketing: 5 Tactics to Try

03/23/2023
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As TikTok continues to dominate social media, universities and colleges are using the platform as a marketing tool to...

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How To Set Up the Zoom Webinar & HubSpot Integration

04/17/2020
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With virtual meetings and people working from home continuing to grow, it makes sense why you landed on this article....

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10 Common Mistakes to Avoid for First-Time Webinar Hosts

04/15/2020
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It’s no secret that technology has dramatically improved the way we communicate and interact with each other. In order...

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9 Insightful Podcasts That Will Inspire Your Marketing Efforts

01/12/2016
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Marketing trends and techniques are constantly changing, meaning that marketers should always be open to learning....

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Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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