Will Purcell

Will, with a journalism and broadcasting background, is now a Marketing Strategist at Pepperland. He enjoys golf, sports, coffee, and dogs in his free time.

5 Goals Your Content Marketing Should Serve

07/24/2020
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Content marketing is an effective tool to grow your business, but without the proper planning, it’s unlikely you’ll...

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Editorial Calendar Templates [5 Examples + FREE Download]

07/14/2020
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When it comes to content marketing, organization is critical. That’s why an editorial calendar is absolutely essential...

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How Blogging Improves Your School’s Reach Within the Local Community

07/08/2020
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If you want to grow your school’s reach, the local community is a great place to start. And, perhaps the best way to...

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How to Create an Editorial Calendar

06/29/2020
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How do you create an editorial calendar? Is one platform better than another when it comes to your design? In this...

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What is an Editorial Calendar? [And Why Your School Needs One]

06/18/2020
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What is an editorial calendar? Does a school really need one to create content? Chances are you’ve at least heard about...

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Creating an Editorial Calendar for Schools

05/22/2020
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Writing a blog for your school’s website is a great way to generate traffic, drive prospects to school events, and...

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Creating a Successful Blog Post for a School

05/19/2020
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Creating a blog is an outstanding way to grow your reach within the local community and beyond. For independent...

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Tips for Conducting a Virtual Graduation

05/08/2020
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Due to the Covid-19 pandemic, schools must rethink how they conduct annual events, such as award ceremonies and...

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Developing a Content Plan for a School Marketing Campaign

05/05/2020
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We’ve all heard the phrase “a goal without a plan is just a wish” and the same can be said when it comes to school...

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10 Common Mistakes to Avoid for First-Time Webinar Hosts

04/15/2020
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It’s no secret that technology has dramatically improved the way we communicate and interact with each other. In order...

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How to Craft a Podcast Positioning Statement [3 Easy Steps]

04/01/2020
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When it comes to launching a new podcast for your business, a positioning statement is critical for success. These...

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How to Justify a Podcast for your Business

03/30/2020
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Are you looking to start a podcast for your business? It’s critical to evaluate any pitfalls or potential challenges...

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Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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