How To Calculate Marketing’s Contribution To Business Goals

08/03/2020
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As a marketing manager, it’s important that you’re able to speak to the value of marketing for your organization. To do...

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How to Host a Virtual Open House for Your School

07/30/2020
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If you work in an admissions, enrollment, or communications capacity at a private or independent K-12 school, then you...

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How to Create a Brand Voice for Your School: 4 Factors

07/29/2020
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While you might think of “brand voice” as something that only exists in the corporate world, the truth is that every...

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Website Traffic Goals: How Much Do You Really Need?

07/28/2020
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If you’re a marketer tasked with setting a website traffic target for your organization, you might be overwhelmed or...

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10 KPIs that Higher Education Marketers Should Be Tracking

07/21/2020
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Having clear goals in place for your enrollment marketing strategy will help to guide your efforts and boost...

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9 Content Marketing KPIs You Need to Track

07/17/2020
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According to a recent study by SEMrush, 77 percent of companies say they have a content marketing strategy in place.

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3 Key Elements of a Successful Enrollment Marketing Plan

07/16/2020
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Creating an enrollment marketing plan is the first step toward launching a successful inbound marketing campaign for...

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The Top 10 Email Marketing KPIs to Measure Campaign Success

07/13/2020
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Email marketing is one of the most effective marketing channels today and boasts one of the highest ROIs in the...

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How To Create Your Modern Inbound Marketing Campaign

07/09/2020
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The ways in which potential customers research their options and ultimately make a purchase are constantly shifting,...

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How to Set SMART Marketing Goals for Your Enrollment Funnel

07/08/2020
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Having clear goals in place for your enrollment marketing strategy will help guide your efforts and make it easier for...

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How to Set SMART Goals for Your Content Marketing Strategy

07/01/2020
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Having clear goals in place for your content marketing campaigns will help guide your efforts and make it easier for...

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How to Identify Gaps In Your Enrollment Funnel

06/26/2020
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Each and every stage of the enrollment funnel plays an important role in overall performance. As an enrollment...

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Learn About

Higher education enrollment marketing discussion

Higher Education

Resources for enrollment marketers at colleges and universities working to attract, engage, and convert right-fit students.
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School enrollment marketing team

K-12 / Independent Schools

Ideas for school marketers building trust with families, communicating value, and growing inquiries for primary and secondary schools.
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Enrollment marketing strategy session

Enrollment Marketing Strategy

Planning guidance for aligning messaging, channels, content, and campaigns around measurable enrollment goals.
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Student recruitment planning

Student Recruitment

Practical advice for reaching prospective students and families across the research, inquiry, application, and decision journey.
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Education SEO and website strategy

SEO & Website Strategy

Website and search guidance for helping education audiences find, understand, and act on your programs and school story.
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Paid media campaign planning

Paid Media & Campaigns

Campaign planning and optimization ideas for enrollment teams using paid search, paid social, and other media channels.
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Education content and messaging planning

Content & Messaging

Content strategy, storytelling, and messaging guidance for answering the questions prospective students and families ask.
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Enrollment analytics review

Enrollment Analytics

Measurement guidance for understanding performance across enrollment campaigns, website journeys, and conversion paths.
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