The Pepperland Blog

Student personas are semi-fictional representations of your ideal student applicant, covering everything from basic...

Conversion rate optimization deals with increasing the percentage of your website visitors who take the desired action...

Google Analytics is one of the most powerful conversion-rate optimization tools available to marketers. Knowing more...

Engaging with your visitors online will allow you to easily guide them directly to what they’re looking for. To uncover...

Marketing trends and techniques are constantly changing, meaning that marketers should always be open to learning....

Inbound marketing is undoubtedly more effective than traditional marketing tactics, yet it can be difficult to persuade...

Marketing scorecards allow marketing teams to monitor their progress against their goals in real-time. With a...

Each year Hubspot surveys thousands of the world’s leading inbound marketers and salespeople to identify the most...

Adding social markup to your landing pages can help your clickthrough rates and engagement on social posts skyrocket....

To implement the challenger methodology into your organization’s sales process, both the sales and marketing teams need...

Although the Challenger Sale is typically thought of as a must-read for salespeople, it can also be a valuable resource...