The Pepperland Blog

A marketing scorecard is a data-driven marketing measurement tool that aligns activities to business strategy and...

Today’s buyers conduct most of their research online, making it critical that you’re able to understand how people are...

A CRM can be a truly amazing asset for a sales team to use. They allow for increased efficiencies in the selling...

Have you taken a close look at the state of your CRM lately? Is your sales team keeping up with their tasks? Are all...

Marketing email automation is a truly powerful tool for today’s marketers and salespeople: When used correctly, it can...

With Facebook, YouTube, and Twitter all supporting 360-degree video, and the cost of cameras plummeting, virtual...

CRMs provide a means for a company to organize all of the information they have about a contact, company, or deal,...

Use These Activities, Techniques and Exercises to Inspire Creativity at Your Next Admissions and Enrollment Planning...

One of the largest components of a marketer’s job is to funnel high-quality leads to the sales team. But in today’s...

For your sales and marketing efforts to be truly effective, you’re going to have to put in the hard work of aligning...

For a number of reasons, marketers get the short end of the stick when it comes to the respect department.

Online videos have emerged as one of the most powerful marketing mediums we have today. More than 60% of businesses use...